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Formerly known by the name Hero Honda, Hero MotoCorp is India’s largest selling motorcycle brand. Not just that, their production and sales number makes them world’s number one brand. Hero is still not offering high displacement motorcycles and that makes them more conscious about volume driven market of India and other important markets.
Unlike Bajaj Auto with huge export numbers, their prime focus stays on India. The market share of Hero is huge and they ended their 2.5 decade old partnership with Honda in 2010. They basically manufactured lightweight motorcycles that demand less maintenance while offering high fuel economy.
HMSI began their operations on full swing afterwards and now, they are chasing Hero to win the first place in Indian motorcycle sales. Hero MotoCorp is known for its tried and tested products that buyers blindly trust for everyday commute. The trust is so strong that almost every brand has miserably failed in front of them when we talk about 100-110cc bikes.
Even their 125cc Glamour lock horns with segment leader Honda Shine in tightest possible manner. Difference in sales of both the bikes is sometimes in just few hundred units. Apart from Honda, Hero MotoCorp rivals TVS and Bajaj Auto in India.
Popularity of Hero commuter products have forced brands like Yamaha and Suzuki to launch volume generating products. However, they count a minimal percentage of that huge grand total. As the venture ended, Hero was allowed to use personally selected vendors and export to markets like South America and Africa.
This helped them establish a global image and acquiring EBR further pushed performance to their roots. Still, the brand is stuck with that commuter tag above all, which they are ready to break with products like Xtreme 200R and XPulse 200. They have the largest dealership network among other manufacturers of India.