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TVS Motor is India’s third largest brand by domestic sales and fourth largest when seen in terms of overall motorcycle production. The brand is a part of TVS Group that deals in insurance, finance, aviation, logistics, manufacturing, housing and automobile sector. This huge diversification has helped them expand their business in right way and focus capital on better growth of their subsidiaries.
TVS first manufactured parts like brakes and exhausts for various brands while soon after, their collaboration with Suzuki helped them launch their first motorcycle in 1984. They even had a 50cc moped named TVS 50 around four years before their first motorcycle for India.
2001 saw change in plans for both brands as they ended their 17 year old partnership and formed TVS Motor. Most brands ended their ventures around this decade as the switch from 2-stroke to 4-stroke bikes would have felt easy to them individually.
Suzuki promised a 30-month period in which they did not launch any product in the competitive segment of TVS bikes of that time. Long gone are those days as both brands are now arch rivals when it comes to TVS Apache RTR 160 and Suzuki Gixxer. Pricing of these products place them right in the start of performance focused 150-160cc bikes.
TVS has already entered the performance biking segment with Apache RR310 in India. The motorcycle is developed from BMW G310R and shares components with the street fighter. The price range of TVS bikes is quite vivid but buyers do not have any product between INR 1.10-2.15 lakh.
This INR 1 lakh segment is worth a fortune as Bajaj, Royal Enfield and Yamaha fetch good numbers from this segment. TVS is manufacturing BMW G310R for them at their Chennai factory. Apart from two wheelers, TVS Motors deals in a range of CNG three wheelers for commercial purposes.