Royal Enfield Bikes

A brand that originated in Redditch, Worcestershire and brought decades of powerful motorcycling for fans worldwide, Royal Enfield is now owned by Eicher Group of India. First Royal Enfield was built in 1901 by Enfield Cycle Company Limited.

The design of Royal Enfield bikes of 2018 have strong resemblance to products that were sold almost 6-7 decades back. Royal Enfield Bullet holds the title of longest surviving motorcycle design.

The company had worked close to Royal Small Arms Factory as they supplied precision parts for guns. Enfield Motor Company started a separate motorcycle and car division during that phase.

Today, the brand is one among top profitable two wheeler brands around the world. They were once in talks to buy Ducati when Volkswagen was preparing to sell the Italian superbike brand to compensate for the losses through dieselgate scandal.

Royal Enfield Classic 350 is their most selling present day model that carries the same frame as Bullet series of motorcycles in India. The addition of modern features like disc brakes and electric starter helped them fetch more buyers with additional comfort and safety demands. Enfield of India actually started in 1955 by importing parts and assembling them in Chennai.

Just two years later, they imported the machines that helped them with local production and thus, number of bikes sold increased with passing years. Enfield Cycle Company, the parent brand from which RE originated, was approached by British army to manufacture military grade products for Second World War.

These bikes were excellent for all terrain riding and some were even designed to be dropped by a parachute. During this era, the factory was built underground to stay safe from surface level bombing. The present generation engines are a derivative of older RE products and they still offer unmatchable power and reliability.