Mahindra Logan (2009)

Friday, 04 June 2010 09:39 AM In an effort to boost sales, Mahindra & Mahindra resorted to a price cut of up to Rs 80,000 in April 2010, after parting ways with Renault. This move led to a slight increase in sales, with 450 units sold in May 2010 compared to 427 units in the same month the previous year. However, this was still far below the initial sales targets.

Friday, 04 June 2010 03:32 PM The joint venture between Mahindra & Mahindra and Renault faced internal disagreements, particularly over reducing the size of the Logan to avail duty benefits. Renault was against downsizing the car, which contributed to the strained relationship between the partners. This disagreement ultimately led to the separation of the joint venture.

Wednesday, 31 March 2010 05:50 PM Despite its global success, the Logan failed to make a significant impact in the Indian market. By the end of the 2009-10 financial year, the Logans sales had dwindled to just 5,332 units from 13,423 in the previous year. This decline highlighted the need for a more tailored approach to the Indian market. I think understanding local preferences better could have helped.

Tuesday, 10 November 2009 11:50 AM In November 2009, Renaults CEO Carlos Ghosn expressed the need for patience and determination to revive the Mahindra-Renault Logan in India. Despite initial targets of 30,000 cars a year, the Logan was selling only about 500 units per month, with sales dropping to 401 in October, a 68% decline from the previous year. The joint venture posted a significant loss of Rs 490 crore in the year ending March 31, 2009. I believe the pricing and localization issues were critical factors in this decline.