The Tata Curvv, positioned as a competitor to popular models like the Hyundai Creta and Kia Seltos, is scheduled for release later this year. At the 2024 Bharat Mobility Expo, Tata recently unveiled a nearly production-ready version of the internal combustion engine (ICE) variant, along with the confirmation of a new 1.5-litre diesel engine. In this article, we delve into the design intricacies of the Curvv SUV through six images:
Front Fascia
The front fascia of the Curvv bears a resemblance to Tata's existing SUV lineup. Its connected LED daytime running lights (DRLs) mirror those found on the Nexon EV, while the grille, air dams, and headlight housing share similarities with the Harrier and Safari SUVs. A silver skid plate at the bottom offers a subtle contrast to the piano black elements on the bumper.
Side Profile
Moving to the side profile, the Curvv showcases a coupe-like roofline and stylish 18-inch alloy wheels. Piano black cladding elements accentuate the prominent wheel arches. Notably, the flush door handles, if retained in the production model, would mark a segment-first feature in the compact SUV segment.
Rear Styling: Bold and Purposeful
The rear styling of the Curvv exudes confidence with its upright stance. The windscreen seamlessly transitions into the trunk, complemented by a glossy piano black roof spoiler. Continuing the theme of contrast, the bumper features a silver skid plate mirroring the design of the front, while a full-width horizontal LED taillight with dynamic animations adds a touch of modernity.
Spacious Interior: Comfort and Connectivity
Step inside the Curvv, and you'll be greeted by a spacious and well-appointed cabin. The dashboard design, similar to the Nexon showcases a large touchscreen infotainment system as its centerpiece. Borrowing elements from the facelifted Harrier, the updated steering wheel and touch-sensitive climate controls elevate the interior ambiance. Expect a host of advanced features, possibly surpassing those offered in the facelifted Nexon and Harrier models.
Market Launch and Pricing: What to Expect
The Tata Curvv is poised for a market launch later this year, with an expected price point around the Rs 11 lakh (ex-showroom) mark. Following the ICE variant, an electric alternative is also on the horizon. Positioned as a stylish SUV-coupe alternative the Curvv aims to challenge the dominance of competitors such as the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, Volkswagen Taigun, Honda Elevate, and Skoda Kushaq.
Conclusion
With its impressive appearance, modern technology, and affordable price the Tata Curvv is expected to have a big influence on the small SUV market. The car industry is expecting big things from Tata with its next release and they are opening the door for a new era of glory and innovation.