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Triumph Motorcycles is an iconic British brand that came into existence in 1902. This typical name came into existence in 1983 while earlier, the brand was known as Triumph Engineering. Bonneville series was sold at a very slow rate in 1983 while all other product were discontinued to revise the design language in a better way.
John Bloor was the man behind all this as he brought this once defunct brand and made it rise again with his efforts. He and his team had a tour of rival Japanese brands manufacturing facilities and adopted those for Triumph’s success. He then started setting new export plans.
Triumph is a unique brand as they prefer three cylinder machines over four cylinder layout seen in most brands. Bonneville range stays twin cylinder as buyers demand class leading torque from these motorcycles. Street Triple, Speed Triple and Tiger series of bikes are equipped with ultra refined three cylinder engines.
They have a record of highest displacement production motorcycle engine on their name for Rocket III. The motorcycle is powered by a 2294cc, three cylinder engine producing 148PS at 5750 rpm and 221 Nm at 2750 rpm. It even carries class leading 24 liter fuel tank as stock.
Majority of sales come from Tiger and Bonneville series internationally while Indian market also has a similar trend with Street Triple giving equal contribution. Start of 2018 marked Triumph as India’s third largest selling premium brand while close numbers with Kawasaki may make them second in coming months.
They bring most of their products through CKD route while those placed at much higher point are still coming through CBU route. Triumph Daytona 675 is their only supersport offering worldwide. 2018 range of Triumph bikes rival some selected products from Harley Davidson, Suzuki, Yamaha, Kawasaki and Honda in India.