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Suzuki was founded back in 1909 as Suzuki Loom Works. Like most brands, it later entered the automotive segment. Suzuki Motor Corporation has reach in 192 countries and manufactures products through 35 facilities in 23 different countries of the world.
They have equal emphasis on two and four wheel products as they generally operate through two different subsidiaries in most countries. For India, Suzuki Motorcycles handle the two wheeler part and Maruti Suzuki takes care of the car department. ATVs are sold under the motorcycle dealership network. First 30 years were solely dedicated to looms that helped weaving cotton and silk.
Second World War delayed their idea of motorcycle manufacturing startup and later, Suzuki started manufacturing two-stroke engines fitted on bicycles. Until 1961, they had no proper automobile division and thus, their first car was even made in 1955 in that same place.
Suzuki is popular for small cars in Japan and India, driving majority of sales from fixed budget buyers. In terms of motorcycling, they are one among the top brands with class leading performance products. Suzuki is known for its legendary Hayabusa and GSX series in almost every country around the world.
Indian sales and service network of Suzuki Motorcycles is not that strong as rival brands. They have huge expansion plans but all of them depend on commuter products like their recently introduced Burgman Street scooter and performance centric, single cylinder Gixxer series.
Modern day Suzuki products are distinguished with their unique design language that concentrates on single headlight design for even top spec products like GSX-R1000 and Hayabusa. Suzuki Intruder is a dedicated cruiser series that carries multiple engine sizes ranging from 150cc to 1800cc. They plan to take on a target of 1 million unit in sales before 2020 and bring more products to the Indian lineup.