Introduction
In the vibrant landscape of India's motorcycle market, the spotlight in November 2023 was on the 150cc to 200cc category, which experienced a noteworthy surge in sales. A total of 166,803 motorcycles within this displacement range found new homes, showcasing a substantial year-on-year (YoY) growth of 47.12%. This surge marked a significant upswing from the 113,380 units sold in the same period in November 2022.
Market Leaders: Bajaj Pulsar and TVS Apache
At the forefront of this competitive segment was Bajaj's ever-popular Pulsar lineup, boasting an impressive performance with 47,320 units sold. Commanding a substantial 28.37% market share, the Pulsar series exhibited remarkable growth, with a 74.66% YoY increase, underscoring its enduring popularity among consumers. Following closely, the TVS Apache secured the second position with 41,025 units sold, capturing a commendable 24.59% market share and displaying robust growth at 51.26% YoY.
Sales Performance and Challenges: Honda Unicorn and Yamaha FZ
While the majority of contenders exhibited positive sales trends, Honda Unicorn stood out as the sole motorcycle on the list with a decline in sales. With 20,146 units sold, it experienced a significant 29.88% decrease compared to the previous year, presenting a unique challenge for the brand. In contrast, Yamaha FZ claimed the fourth spot, doubling its sales with a noteworthy 103.22% YoY growth, showcasing a rising popularity among consumers.
Individual Models: Yamaha R15, Honda SP 160, and More
Despite its higher price point, the Yamaha R15 maintained its stronghold in India, with 11,270 units sold in November. Capturing a 6.76% market share, it witnessed a substantial 51.74% YoY increase in sales, affirming its enduring appeal. Other noteworthy performers included the Honda SP 160, Hero Hornet 2.0, KTM's 200 range, and Hero's Xtreme range, each demonstrating commendable YoY growth in sales, indicating a diversified market.
Promising Trends and Future Outlook
While some models, like the Honda CB200X, experienced an unprecedented YoY growth of 1233.33%, others faced challenges, with the Kawasaki W175 registering only 3 units sold. However, industry observers express optimism for improved sales in December 2023. Recent price revisions across the sector are expected to positively impact market prospects, providing an encouraging outlook for the concluding month of the year and setting the stage for further growth in the motorcycle market.