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In the closing month of 2023, Maruti Suzuki exhibited a robust performance, marking a significant milestone in its sales figures. The renowned automaker reported the sale of a total of 1.36 lakh cars in December, including a noteworthy export figure of 26,884 units. Furthermore included in this detailed analysis is the sale of goods to other Original Equipment Manufacturers (OEMs) which added 4,175 units to the remarkable December total.
Expanding the lens to the entire calendar year 2023, Maruti Suzuki achieved a remarkable feat by retailing 17.08 lakh cars across the country. Simultaneously, the global outreach was substantial, with the export of a total of 2.69 lakh units during the same period. Adding another layer to its multifaceted sales strategy, Maruti Suzuki sold 54,493 units to other OEMs throughout the year, culminating in an exceptional total sales figure of 20.31 lakh units for the year.
Year-on-Year Analysis: Segment-wise Insights
Delving into the year-on-year (Y-o-Y) performance, the mini sub-segment, featuring popular models such as the Alto and the S-Presso, witnessed a decline from 9,765 units in December 2022 to 2,557 units in December 2023. The compact sub-segment, encompassing a diverse lineup including the Baleno, Celerio, Wagon R, Ignis, Swift, Dzire, and Tour S, also experienced a dip from 57,502 units to 45,741 units in December 2023.
In the mid-size segment, dominated by the Maruti Ciaz, and the van segment, with the versatile Eeco, there were decreases from 1,154 units to 489 units and 10,581 units to 10,034 units, respectively. However, bucking this trend was the Utility Vehicles category, comprising popular models like the Brezza, Ertiga, Fronx, Grand Vitara, Jimny, S-Cross, and XL6. This particular segment demonstrated resilience and growth showcasing an impressive surge from 33,008 units in December 2022 to an astounding 45,957 units in December 2023.
Conclusion
Maruti Suzuki's adept navigation of market dynamics, coupled with its diverse product portfolio, is evident in its December 2023 performance. While some segments experienced contractions the significant growth in the Utility Vehicles category underscores the brand's ability to adapt and resonate with evolving consumer preferences. As Maruti Suzuki continues to set benchmarks in the automotive industry its strategic approach and versatile lineup remain instrumental in sustaining its leadership position.