Tata is gearing up to introduce several new models this year with one of the most expected ones being the Tata Curvv. Positioned in the popular compact SUV segment, this SUV was showcased at the 2024 Bharat Mobility Expo in a near production-ready form. It boasts coupe styling offering both petrol and diesel engine options along with a plethora of features. While it's a fresh model, it shares some resemblances with the facelifted Tata Harrier, which sits a segment above.
Similar Design & Lighting
While the Tata Curvv boasts its unique shape and design, it does share some design elements with the Harrier. Both cars are distinguished by having a recognized bumper, a sturdy skid plate, and a grille design with chrome elements. In addition, although their styles are different, they both have 18-inch dual-tone alloy wheels. The front fascia of the Curvv mirrors that of the facelifted Harrier, sporting vertically positioned LED headlights and broad LED daytime running lights that span the width of the vehicle. It is also expected to include the welcome and goodbye function, a signature feature found in many of Tata's latest models.
Screen Setup
Inside the cabin, the Tata Harrier facelift boasts a state-of-the-art 12.3-inch touchscreen infotainment system and a 10.25-inch digital driver’s display. The same impressive screen setup is expected to feature in the Curvv as well. These screens will not only share the same size but also offer identical user interfaces, graphics, and functions providing a seamless and intuitive user experience.
Touch-based Climate Control Panel
A notable feature seen in Tata's newer models is the touch-based climate control panel, which offers both physical and touch-based controls for temperature and fan speed. This modern feature will be carried over to the Curvv, available in both its internal combustion engine (ICE) and electric vehicle (EV) versions, along with the added convenience of front seat ventilation.
Sunroof
Sunroofs have become increasingly popular among consumers, and Tata is well aware of this trend. The facelifted Harrier comes equipped with a panoramic sunroof, and the Curvv is set to offer the same feature, allowing occupants to enjoy an open-air driving experience.
ADAS
Safety is a top priority for Tata, and Curvv will inherit advanced driver assistance systems (ADAS) from the Harrier. Lane departure warning, adaptive cruise control, auto emergency braking, and blind spot monitoring are some of these features. Additionally, both camera and radar-based ADAS setups will be available enhancing safety and convenience for drivers.
Expected Launch & Price
Tata plans to introduce the Curvv EV in the second quarter of the financial year 2024-2025, with the ICE version following shortly thereafter, approximately 3 to 4 months later. Priced competitively from around Rs 10 lakh (ex-showroom), the Curvv will take on established contenders in the compact SUV segment, including the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, Volkswagen Tiguan, and Skoda Kushaq.