Tata Curvv Aims for Annual Sales Target of About 48,000 Units

Tata Curvv Aims for Annual Sales Target of About 48,000 Units

In a much-anticipated move, Tata Motors is gearing up to launch its first all-new model for 2024, and it's none other than the eye-catching Curvv SUV. The coupe SUV has been undergoing rigorous testing for several months, and insiders suggest that series production is scheduled to kick off around April 2024. While an exact launch date is yet to be confirmed, industry insiders speculate that Tata Motors may unveil the pricing details for the Curvv by May or June next year.

Key Highlights

  1. Launch Sequence: The Curvv SUV is slated to hit the market after introducing the Harrier EV.
  2. Electric Debut: The Curvv will debut in an electric avatar before being offered in petrol and CNG variants.
  3. Production Site: Tata Motors plans to manufacture the Curvv at its Ranjangaon facility, the same plant responsible for producing the popular Nexon model.

Sales Target and Breakdown

Insider information reveals that Tata Motors has set an ambitious sales target of approximately 48,000 units for the Curvv SUV. This target will be distributed between the electric and combustion engine versions. The Curvv EV, expected to lead the pack, is anticipated to see an annual production of up to 12,000 units. The remaining 36,000 units will be dedicated to the internal combustion engine-powered Curvv.

Powertrain Options

The Curvv EV is anticipated to boast a range between 400-500km, featuring a dual-motor setup with all-wheel drive capability. On the other hand, the petrol variant is set to follow suit, incorporating a 125hp, 225Nm, 1.2-litre direct-injection turbo-petrol engine showcased at the Auto Expo 2023. The petrol version will be available with both manual and automatic transmissions and rumors are also circulating about the possibility of a CNG powertrain joining the lineup in the future.

Market Competition

Upon its official launch, the Tata Curvv will enter the highly competitive midsize SUV segment, competing with well-known vehicles such as the Maruti Suzuki Grand Vitara, Toyota Hyryder, Volkswagen Taigun, Hyundai Creta, Kia Seltos, Honda Elevate, Skoda Kushaq, and MG Astor. Additionally, it will face off against the upcoming Citroen C3X, slated to hit the market next year.

Excitement is building around Tata Motors' upcoming Curvv SUV promising a fresh addition to the vibrant and dynamic SUV landscape. Stay tuned for further updates as the launch date approaches!