Tata Zest Premio Edition

The Tata Zest Premio Edition is a special variant of the Tata Zest compact sedan, launched to add a fresh appeal to the lineup. It comes with a dual-tone roof in a glossy black shade and piano black finished mirrors, giving it a distinctive look. Inside, it features a touchscreen infotainment system with phone-based navigation, which is a significant upgrade over the standard XMS variant. The car is powered by a reliable 1.3-litre BS IV Quadrajet turbodiesel engine producing 75PS of power, or a turbocharged 1.2-litre petrol engine producing 90PS. The diesel engine is available with both a 5-speed manual and an AMT transmission. With its expansive feature list, refined engines, and spacious interior, the Zest Premio Edition is a solid choice for those looking for a well-rounded and feature-rich compact sedan.

The Tata Zest Premio Edition is a compelling package in the compact sedan segment, offering a blend of features, comfort, and performance. While it may not stand out in terms of exterior design, its interior is well-equipped with amenities like a touchscreen infotainment system with phone-based navigation, projector headlamps, and a stellar 8-speaker audio system. The car boasts refined petrol and torquey diesel engines, with the diesel-automatic combo being particularly noteworthy, although it lacks a creep mode. The spacious cabin, ample legroom, and healthy boot space of 390 litres are significant positives. However, the use of hard plastics inside the cabin and the lack of storage spaces are drawbacks. Overall, it is a value-for-money offering that ticks all the essentials of a well-rounded compact sedan.

The special edition Zest Premio will be available for sale from March 1, 2018, across all Tata Motors sales outlets in India. This strategic timing could help boost sales in the competitive sub-4 meter sedan segment.

The Zest Premio Editions interior also benefits from new premium seat fabric with contrast stitching and Premio branding, which is carefully color-coordinated with the tan mid pad. This attention to detail enhances the overall interior experience. I believe these small touches can make a big difference in customer satisfaction.

Tata Motors launched the Zest Premio Edition to celebrate the sale of over 85,000 Tata Zest units in India. This special edition is priced at Rs 7.53 lakh (ex-showroom Delhi) for the diesel version and features 13 new additions, including a glossy black roof, piano black exterior mirrors, and a chic tan finished mid pad on the dashboard. I think these cosmetic upgrades give the Zest a fresh and appealing look.

The Zest Premio is available in two exterior colors: Titanium Grey and Platinum Silver. It retains the same 1.3-litre, four-cylinder, turbodiesel engine as the standard Zest, producing 75PS and 190Nm of torque, paired with a five-speed manual transmission. The wheels come with silver covers, and an optional piano black spoiler is also available.

The Zest Premio Edition slots in between the XMS and XT variants of the compact sedan, primarily offering cosmetic changes and additional features like the touchscreen infotainment system with phone-based navigation. This positioning makes it an attractive option for those looking for a bit more than the standard model.

The Tata Zest Premio Edition is priced competitively in the Indian market. With an ex-showroom price of Rs 7.53 lakh in Delhi, it slots in between the XMS and XT variants. When considering on-road prices, you can expect to add around Rs 1-1.5 lakh depending on the state and local taxes, bringing the total to approximately Rs 8.5-9 lakh. This pricing makes it an attractive option for those seeking a feature-rich compact sedan without breaking the bank. The value proposition is further enhanced by the various offers and discounts that Tata Motors occasionally rolls out, which can add significant savings.

The mileage of the Tata Zest Premio Edition is a key factor for potential buyers. The diesel variant, which is likely to be the more popular choice, offers an impressive ARAI-certified mileage of 22.95 kmpl with the manual transmission and 21.58 kmpl with the automatic-manual transmission (AMT). These figures make it an economical choice for daily commuting and long trips alike, helping to keep running costs in check.