Hindustan Motors Ambassador (2014)

Saturday, 28 May 2022 07:52 AM Hindustan Motors has confirmed that the iconic Ambassador car will make a comeback in 2024 with a new engine and design, developed in collaboration with Peugeot. The new model will be manufactured at the Chennai facility of Hindustan Motors. I think this revival could bring back some nostalgia, but its a tough market to crack.

Thursday, 26 May 2022 11:37 AM In May 2022, it was announced that the Ambassador brand, acquired by Peugeot in 2017 for Rs 80 crore, will be relaunched with modern features and a new engine. The production will shift from Uttarpara to the Chennai plant, which previously produced Mitsubishi cars. This move is seen as Peugeots attempt to establish a stronger presence in India.

Thursday, 25 September 2014 06:30 AM The last Ambassador car rolled out of the Uttarpara plant in September 2014, marking the end of an era for the iconic vehicle. The plant was closed due to worsening conditions, including low demand and financial struggles. This closure was a significant blow to the company and its employees.

Thursday, 11 September 2014 06:25 PM Despite its historical significance, the Ambassadors sales had drastically declined by 2014, from over 20,000 units in the mid-1980s to just 2,000 units. This decline was largely due to the introduction of more modern and efficient cars by other manufacturers. I think the failure to adapt to changing market demands was a major contributor to its downfall.