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A composition of Fabbrica Italiano Automobile Turino, Fiat is an Italian automaker which has been manufacturing cars since as early as 1899. Fiat was formed by a group of investors which includes Giovanni Agnelli. Today Fiat is Italy’s largest car maker.
It is a 50-50 Industrial association among Fiat Group Automobiles and Tata Motors which was integrated on 2nd January 1997. 19th October 2007, was marked as the agreement day. There are five nominees each from Fiat and Tata in current board of directors. The production plant is based out in Ranjangaon, in the Pune district, Maharashtra and it employs over 600 employees.
Fiat, which holds a 50% stake in the Company, also owns and controls five internationally renowned brands:- Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles, Abarth and Fiat Light Commercial Vehicles.
Premier Automobiles Limited produced Fiat 500 for the Indian market in 1959. Palio by fiat was launched in the year 2001, which was apparently one hatchback which won the hearts of many and numerous awards as well. Fiat relaunched its Palio as the Palio Stile with 1.1 and 1.6-litre petrol engines and 1.3-litre multijet diesel engine which it was already supplying to Maruti Suzuki to power the diesel variant of the Swift.
Fiat 500: In 2008, the auto major began expanding its car portfolio by re-launching the 500 in July 2008. The 500 is the iconic Italian common man’s car, which was relaunched with refreshed styling and engine.
On 14th January 2009, the company launched its sedan called the Linea with a 1.4-litre petrol engine and a 1.3-litre diesel engine. This sedan was the first one to get a new feature called Blue&Me which is basically a Microsoft designed software to pair Bluetooth phones with the car, play music on USB stick with controls mounted on the steering wheel.
On 17th June 2009, Fiat launched its most awaited hatchback, the Grande Punto which had changed its fortunes in international markets, and the company expects it to be its trump card in India as well. The Italian car manufacturer had delayed the launched of the Grande Punto to increase its service network across India, to meet the sales demand of its customers.
This is something very big for the company and even the followers who have been waiting for something that’s quick. The Linea will get a new engine option which is a 1.4-litre T-Jet (petrol with turbocharger) which will produce 110bhp and will be in power with all its competitors when it comes to outright performance.
Fiat offers 9 new car models in India. Linea, Avventura and Abarth Punto are among the popular cars from Fiat. Fiat Punto Pure is the lowest priced model at Rs. 4.80 lakh and Fiat 500 is the highest priced model at Rs. 30.52 lakh.