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Introduction
Renowned and legendary in the motorcycle industry, Royal Enfield has introduced a game-changing programme called the 'Reown' programme. This ground-breaking initiative which provides a simple and practical platform for anyone looking to purchase, trade in, or swap pre-owned Royal Enfield motorcycles, is evidence of the company's dedication to improving customer experiences.
Accessible Across Major Cities
The Reown outlets strategically dot the landscapes of key metropolitan cities, including Delhi, Mumbai, Kolkata, Bangalore, and Chennai. Presented as centres of client interaction these locations not only guarantee a hassle-free experience but also work to streamline the frequently complex procedures related to price, transfer, and paperwork, guaranteeing a consumer-focused strategy.
Affordable Options for Bike Enthusiasts
Addressing the aspirations of motorcycle enthusiasts who harbor the dream of owning a Royal Enfield but find the price of new bikes beyond their economic reach, Reown serves as a gateway to affordability. Prospective buyers are invited to explore a diverse range of pre-owned Royal Enfield motorcycles, presented at a fraction of the cost of their new counterparts, thereby making the dream of owning an iconic Royal Enfield more attainable.
Trust, Convenience, and Assurance
At the core of the Reown program lies a commitment to three fundamental principles: trust, convenience, and assurance. To ensure the integrity of the motorcycles on offer, each pre-owned bike undergoes an exhaustive inspection process, encompassing over 200 technical and mechanical checks. The goal of this thorough inspection is to ensure that the motorcycles meet and even surpass the high standards associated with the Royal Enfield brand, giving customers confidence and dependability.
Comprehensive Services for Buyers and Sellers
Customers engaging with the Reown program are presented with a spectrum of choices, ranging from in-store visits to the convenience of online services. Whether selling, exchanging, or purchasing a pre-owned Royal Enfield, dedicated relationship managers guide customers through the entire process. This customer-centric approach ensures transparency, thereby fostering a stress-free and positive experience for all involved parties.
Additional Benefits for Buyers and Sellers
Buyers venturing into the realm of pre-owned motorcycles are entitled to a host of additional benefits. These include a comprehensive brand warranty and the added advantage of two complimentary services, thereby enhancing the overall value proposition. Sellers, reciprocally, stand to benefit from loyalty incentives amounting to Rs 5,000 on genuine motorcycle accessories when making a subsequent purchase of a new Royal Enfield motorcycle.
Strategic Partnerships for Ease of Transactions
In a strategic move to further augment the ease of transactions, Royal Enfield has forged partnerships with esteemed financial institutions, namely HDFC and IDFC. These partnerships go above and above by offering appealing financing solutions to prospective customers, making it easier for them to fulfill their dream of buying a Royal Enfield motorcycle. Adroit Auto's doorstep assessment services and Shriram Group's ability to facilitate smooth transitions from other two-wheeler manufacturers to Royal Enfield models further highlight the brand's dedication to providing a comprehensive and easy-to-use client experience.
Exciting Developments in the Royal Enfield Lineup
Beyond the Reown program, Royal Enfield has marked another significant milestone by commencing deliveries of the much-anticipated Himalayan 450 in India. Priced at Rs. 2.69 lakh (ex-showroom) for the base Kaza Brown shade and Rs. 2.84 lakh (ex-showroom) for the top-of-the-line Hanle Black color variant, this model not only expands the diverse Royal Enfield lineup but also caters to a broader spectrum of riders. Notably, the company has also demonstrated its commitment to innovation and evolution by updating the RE Meteor 350 with new features, and color options, and introducing the all-new Aurora trim level in October, thereby offering customers an even richer array of choices.