Standard Herald

POPULARITY

This week: 4 views
All time: 75 views

Ex-Showroom Price

* Delhi. May vary.

Discontinued

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QUICK FACTS & INFORMATION
Car Variant	Mark III
Availability Status in India	Discontinued
Car Type	Sedan
Fuel Type	Petrol
Colour Options	Sebring White, Powder Blue, Phantom Grey, Black, Conifer Green
Similar Cars	HM Ambassador, Fiat 1100, Premier Padmini
Top Speed	109-112 km/h
ENGINE & TRANSMISSION
Engine cc (Displacement)	948 cc cc
Gearbox Type	Manual
Number of Gears	Manual
Maximum Power	42 hp
Maximum Torque	67 Nm
Number of Cylinders	4
DIMENSIONS & WEIGHT
Overall Length	153 in (3,886 mm) mm
Overall Width	60 in (1,524 mm) mm
Overall Height	52 in (1,321 mm) mm
Wheelbase	91 in (2,311 mm) mm
Kerb Weight	Around 725-865 kg (depending on the model) kg
CAPACITY
Seating Capacity	5
Number of Doors	4 Doors
BRAKES & SUSPENSION
Front Suspension	Coil and double-wishbone
Rear Suspension	Independent springing via a single transverse leaf-spring
Suspension	Independent suspension at all wheels
COMFORT & CONVENIENCE
Steering Mounted Controls	Not available
Air Conditioner	Not available as standard
Power Steering	Not available
Power Windows	Not available
ACTIVE & PASSIVE SAFETY FEATURES
Airbags	Not available
Parking Sensors	Not available
LOCKS & SECURITY
Central Locking	Not available

INSTRUMENTATION
Digital Speedometer	Not available
Tachometer	Not standard
Key Features of the Car
Steering	Rack and pinion

Discussions and Questions Standard Herald

Would the Standard Herald have made it if it had better marketing?

07 January 2025 09:55

It's possible. It's possible to say that if it were marketed better, it could've made a cult following that would have survived longer, even though it would not have made it a mainstream success.

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Was this separate chassis body design a clever feature or a fatal flaw?

07 January 2025 09:55

Definitely a clever feature. Making repairs was so much easier and cheaper. This should have been a big selling point in a country where jugaad is king.

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Would the Standard Herald be successful if it is relaunched today in the Indian market?

07 January 2025 09:55

It would need a strong USP, apart from just nostalgia. Maybe you could position it as the ultimate city car – with that famous tight turning radius?

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Is Standard Herald ahead of its time in India?

07 January 2025 09:55

No, I wouldn't call it ahead of its time. It was just different. If it was ahead, then it had features that became common later, which wasn't really true.

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How did the Standard Herald’s unique design affect or hinder its own popularity in India?

07 January 2025 09:55

Its popularity was definitely hurt by the unique design. During those days most Indians preferred familiar conservative designs. The Herald was just too much.

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