Datsun GO+ (2016)

Monday, 15 August 2016 09:27 PM In August 2016, Datsun introduced the GO+ Anniversary Edition in India to celebrate the first anniversary of the GO+ model. This special edition came with additional features such as a rear spoiler, body decals, and a new color option. The prices for this edition started at around Rs. 4.77 lakh. I think this was a great move to keep the model fresh and appealing to customers.

Wednesday, 03 February 2016 07:44 PM In February 2016, the Datsun GO+ was showcased at the Auto Expo in India, highlighting its 5+2 seating capacity and affordable pricing. The model was praised for its spacious interior and fuel efficiency, with an ARAI-certified fuel economy of 20.62 km/L. This made it a compelling option for family buyers. I believe the GO+ filled a significant gap in the market for budget-friendly family cars.

Wednesday, 20 January 2016 03:57 PM In January 2016, Datsun announced that the GO+ had received the Indonesia Value-For-Money Car of the Year Award at the Frost & Sullivan Automotive Awards. Although this award was for the Indonesian market, it reflected the models overall value proposition globally. This recognition was a boost to the models credibility in India as well. I think such awards help build consumer trust in the brand.

Friday, 01 January 2016 12:55 AM By the end of 2015, Datsun had sold over 100,000 units of the GO and GO+ combined in India, Indonesia, Russia, and South Africa. This milestone was celebrated with a special campaign where customers shared stories of how their lives changed with their new Datsun. This campaign highlighted the brands impact on personal mobility. I believe this kind of engagement helps in building a loyal customer base.