Datsun GO (2016)

Thursday, 09 June 2016 03:51 AM In June 2016, Nissan Motor India announced plans to launch at least three more Datsun models following the success of the Datsun Redi-GO, although the Datsun GO was not one of the new models mentioned. This expansion was part of Nissans strategy to strengthen its presence in the Indian market. I think this move showed Nissans commitment to the Datsun brand and its potential in emerging markets.

Tuesday, 10 May 2016 01:03 AM In May 2016, Datsun introduced the CVT variants of the Datsun GO and GO+, offering attractive deals to customers. This move was aimed at enhancing the value proposition of these models in the segment. The CVT option was expected to improve the driving experience, especially in urban conditions. I believe this addition made the Datsun GO more appealing to city drivers.

Wednesday, 14 January 2015 09:49 AM The Datsun GO+ was launched in India in January 2015, available in four trim levels. The vehicle was praised for its fuel efficiency, with an ARAI-certified fuel economy of 20.62 km/L. This launch was a significant step for Datsun as it expanded its product lineup in the Indian market. I think the GO+ filled a niche for those needing a compact, fuel-efficient vehicle with extra seating.

Tuesday, 18 November 2014 05:25 AM In 2014, the Datsun GO faced criticism after a Global NCAP crash test, where it received a zero-star rating due to the lack of airbags and ABS. This led to calls for the car to be withdrawn from the market. Despite this, Datsun continued to work on improving safety features in subsequent models. I believe this incident highlighted the importance of safety standards in emerging markets.

Monday, 15 July 2013 01:37 AM The Datsun GO was unveiled globally in Delhi, India on July 15, 2013, and went on sale in early 2014. It was the first car from the revived Datsun brand and marked a significant return for the brand in the Indian market. The GO was positioned as an affordable and reliable option for first-time car buyers. I think this launch was a bold move by Nissan to tap into the growing demand for budget-friendly cars.

Thursday, 20 June 2013 05:08 PM In 2013, Nissan announced that the Datsun GO would be built on the same V platform as the Nissan Micra/March, sharing many of its components. This platform choice was strategic to keep production costs low while maintaining quality. I believe this decision helped in making the Datsun GO a competitive offering in the market.

Wednesday, 15 May 2013 10:06 AM The Datsun GO was named after the Dat-Go, Datsuns first car launched in the early 20th century. This naming was a nod to the brands rich history and heritage. The GO was designed to appeal to optimistic, up-and-coming customers in high-growth markets. I think this naming strategy helped in reconnecting with the brands legacy.

Tuesday, 20 March 2012 03:11 PM In March 2012, Nissan announced the return of the Datsun brand, positioning it as a third global brand alongside Nissan and Infiniti. The Datsun GO was one of the first models to be launched under this brand revival. This move was aimed at targeting emerging markets with affordable and reliable vehicles. I believe this was a smart move to capture a broader market share.