Harley-Davidson LiveWire Electric Motorcycle Updates

Thursday, 24 October 2024 10:48 PM LiveWire Group Inc. reported its third quarter 2024 financial results, showing a consolidated net loss of $22.7 million, despite a double-digit increase in unit sales compared to the same period in 2023. The company sold 99 electric motorcycles in Q3, contributing to a triple-digit increase in year-to-date sales. LiveWire remains the top seller of on-road electric motorcycles in the U.S. but has lowered its 2024 sales projection to 600-1,000 units. I think this reduction in sales projection is a clear sign of the challenges in the electric motorcycle market.

Monday, 07 October 2024 07:17 PM LiveWire announced a significant investment of $89 million in Harley-Davidsons York, Pennsylvania factory, funded by the Inflation Reduction Act. This investment aims to bolster domestic electric vehicle production and will result in the hiring of 125 new employees. This move indicates a commitment to expanding electric motorcycle production despite current sales challenges. I believe this investment could be a turning point for LiveWires production capabilities.

Monday, 15 July 2024 10:33 PM In the second quarter of 2024, LiveWire saw a 35% increase in sales with 158 units sold, marking a year-over-year triple-digit increase compared to 2023. Despite this growth, total sales for the first half of 2024 remained under 300 units. LiveWire has projected sales of between 1,000 and 1,500 units for the entire year. The company is focusing on cost reduction and portfolio expansion. I think the slow but steady growth is a positive sign, but they need to accelerate sales significantly.

Saturday, 01 June 2024 07:22 PM LiveWire introduced the S2 Mulholland, a performance cruiser built on the S2 Arrow platform, which is cheaper to produce and features a smaller 10.5 kWh battery compared to the LiveWire ONEs 15.4 kWh battery. The S2 Mulholland has a city range of 121 miles and a 0-60 mph time of 3.3 seconds. It does not support Level 3 fast charging. This new model aims to offer a more affordable option in the electric motorcycle segment. I believe the Mulholland could attract more buyers due to its lower cost.

Monday, 20 May 2024 11:03 PM The LiveWire ONE electric motorcycle features the Revelation™ powertrain, delivering 100 horsepower and 86 ft-lbs of torque. It has a lightweight cast-aluminum frame, SHOWA® SFF-BP® fork, and BFRC™ rear shock for agile handling. The bike also includes advanced features like Bluetooth and cellular connectivity, and a fast-charging system that can recharge to 80% in 40 minutes. This technology makes the LiveWire ONE a compelling option for those looking for a high-performance electric motorcycle. I think the tech integration is one of its strongest selling points.

Thursday, 11 January 2024 12:32 AM LiveWire Group Inc. was spun off from Harley-Davidson in December 2021 and went public in 2022 as a special-purpose acquisition company. Harley-Davidson retains the majority stake in LiveWire. The LiveWire ONE, previously known as the Harley-Davidson LiveWire, saw its MSRP reduced to $22,799 to make it more competitive. This strategic move aims to boost sales in the electric motorcycle market. I believe this rebranding and pricing adjustment were necessary steps.

Friday, 15 December 2023 04:51 PM The LiveWire ONE has a range of 146 miles in city driving, 95 miles in combined stop-and-go conditions, and 70 miles on the highway. It features a Cornering Enhanced Traction Control System (C-TCS) and dynamic ride modes including Regen, Power, and Throttle modes. These features enhance rider control and confidence. The bikes performance, including a 0-60 mph time of 3.0 seconds and a top speed of 110 mph, makes it a strong contender in the electric motorcycle market. I think the range and performance make it a viable option for daily use.

Saturday, 15 April 2023 08:38 PM LiveWire reported weak sales in the first quarter of 2024, selling only 117 motorcycles. Despite this, the company maintained its position as the 1 on-road electric motorcycle retailer in the U.S. for the first half of 2024. LiveWire is committed to cost-reduction initiatives and investing in new products. This slow start highlights the challenges in the electric motorcycle market. I believe they need to focus on marketing and customer education to boost sales.

Thursday, 01 September 2022 07:17 PM The LiveWire S2 Del Mar, introduced in 2022, uses the S2 Arrow platform and has a smaller battery compared to the LiveWire ONE. It lacks Level 3 fast charging capabilities but offers a more affordable entry point into the LiveWire lineup. This model is part of LiveWires strategy to expand its product range and attract more buyers. I think the Del Mar is a step in the right direction for market diversification.

Saturday, 01 June 2019 10:18 AM Harley-Davidson initially introduced the Project LiveWire electric motorcycle in 2014 as part of its More Roads strategy. The production version, launched in 2019, was the first Harley-Davidson powered by an electric motor. Despite its 105 horsepower and positive reviews, the bike struggled with a nearly $30,000 price tag. This early model set the stage for LiveWires future electric motorcycle endeavors. I think the initial high price was a major barrier to adoption.