Bajaj Discover (2010)

Friday, 31 December 2010 02:57 PM By the end of 2010, Bajaj Auto had managed to maintain a strong presence in the commuter motorcycle segment with the Discover 100. However, the companys strategy of launching multiple variants and discontinuing older models would later lead to customer confusion and decreased sales. I believe this was a precursor to the eventual decline of the Discover brand.

Friday, 01 October 2010 06:28 PM The 2010 Bajaj Discover 100 had a step-up seat and pillion footrest, which added to the comfort of the pillion rider. The bike also featured an electric start, making it convenient for daily use. These comfort features were appreciated by many users. I think these additions made the bike more user-friendly.

Wednesday, 01 September 2010 12:27 PM Despite its initial success, the Bajaj Discover 100 faced criticism for its poor mileage in real-world conditions. Some users reported that the bike did not deliver the promised mileage, which was a significant drawback. I believe this issue might have affected customer satisfaction and loyalty.

Sunday, 01 August 2010 04:17 PM The Bajaj Discover 100 (2010) was known for its air-cooled, single-cylinder engine and the patented DTS-Si technology, which helped in improving fuel efficiency and performance. This technology was a key selling point for the bike, especially in the Indian market where fuel efficiency is a major concern. I think this technology was a significant advantage for Bajaj.

Wednesday, 07 July 2010 01:53 PM In 2010, Bajaj Auto continued to ride high on the success of the Discover model, which helped the company regain a significant market share from its competitor Hero Honda. During the quarter ended June 2010, Bajaj Auto took away a 9% share in the motorcycle market. This was a significant boost for Bajajs market position. I believe this strategy was crucial in Bajajs market resurgence.

Tuesday, 01 June 2010 09:19 AM The 2010 Bajaj Discover 100 had an instrument console featuring an analogue speedometer and fuel gauge but lacked a tachometer and trip meter. It also came with a maintenance-free battery and a 35/35W Optoprism-Halogen lamp for the headlight. These features were basic yet functional for a commuter bike. I believe the simplicity of the console was in line with its target market.

Saturday, 15 May 2010 09:53 AM The Discover 100 was equipped with a 5-speed gearbox and a wet, multiplate clutch. It had drum brakes both at the front and rear, with the front brake being 130mm and the rear brake being 110mm. The bike also featured black alloy wheels and tubeless tyres. This setup provided a reliable and smooth riding experience. I believe the braking system was adequate for its segment.

Monday, 10 May 2010 03:09 PM The Bajaj Discover 100 (2010) came with several colour options including Black Green, Black Red, Black Blue, Red, and Blue. It also featured a single down tube frame, telescopic front suspension, and nitrox rear suspension. The bike had a kerb weight of 115 kg and a ground clearance of 165 mm. I think the colour options added a nice touch to the overall appeal of the bike.

Monday, 10 May 2010 10:47 AM Bajaj Auto introduced the Discover 150 in May 2010, which straddled the segment between the Pulsar and the existing Discover models. This 150cc bike was launched at the Taj Krishna hotel in Hyderabad and was designed to offer a balance between performance and fuel efficiency. I think this was a strategic move to fill the gap in their product lineup.

Tuesday, 07 July 2009 02:03 AM Bajaj Auto launched the Discover 100 in 2009, which featured a 94.38 cc DTS-Si engine, producing 7.5 HP at 7500 rpm and 7.85 Nm of torque at 5000 rpm. This model was aimed at the commuter segment and was priced at Rs 41,700. The bike had a fuel tank capacity of 10.30 litres and a mileage of approximately 91 kmpl. I think this was a smart move by Bajaj to tap into the budget-conscious market.