Ather 450S Updates

Wednesday, 13 November 2024 07:09 AM Ather Energy has reduced the price of the 450S electric scooter by Rs 20,000, bringing the starting price down to Rs 109,000 (ex-showroom Bengaluru) without the Pro Pack. This move is aimed at competing with base models of other popular electric scooters like the Bajaj Chetak Urbane, TVS iQube, and Ola S1 Air. I believe this price cut will make the 450S more attractive to budget-conscious buyers.

Tuesday, 12 November 2024 10:35 AM Ather Energy has launched a new service campaign, the Ather Service Carnival, which runs from November 11 to November 17, 2024. This campaign offers discounts on parts, labor, and other services for the 450S, 450X, and Rizta models. Customers can avail of a free 15-point vehicle health check-up, a 10% discount on labor services, a 5% discount on all parts, and a 15% discount on polish. I think this initiative will help in maintaining customer satisfaction and encouraging regular servicing.

Friday, 11 August 2023 07:30 PM The Ather 450S features a new non-touch display controlled by updated switchgear and includes a fall-detect system that cuts power supply if the scooter falls, preventing unintentional acceleration. The scooter has a peak power output of 5.4 kW and a peak torque rating of 22 Nm, with a claimed range of 115 km on a single full charge. I believe these safety and convenience features make the 450S a compelling option in the electric scooter market.

Friday, 11 August 2023 10:27 AM Ather Energy has confirmed that the 450S is their most affordable electric scooter in India, priced starting at Rs 1.3 lakh (ex-showroom) before subsidies. This model is positioned below the 450X in their portfolio and directly rivals the Ola S1 Air. I think the competitive pricing and features will help Ather gain more market share.

Friday, 02 June 2023 04:17 PM Bookings for the Ather 450S were set to open in July 2023, with the scooter featuring a redesigned dashboard and new screen. The 450S is part of Athers strategy to expand its product lineup and cater to a broader customer base. I believe the redesign and new features will enhance the user experience significantly.