Ather 340

Name: Ather 340
Brand: Ather
SKU: 1950
Price: 112730.00 INR
Availability: Discontinued
Rating: 5 (6 reviews)

About

The Ather 340 was an electric scooter that made a significant impact with its launch in India. It boasted a 6 BHP motor with 20 Nm of torque, making it quite zippy and responsive. The scooter came with a 1.92 kWh lithium-ion battery, which provided a range of about 60 kilometers. One of the standout features was its design the scooter had a sleek, futuristic look that appealed to many. The quality of materials used was excellent, and the ride quality was smooth with minimal vibrations. Additional features like smartphone connectivity, navigation, and on-site service added to its convenience. The scooter also had a spacious boot and comfortable seating for both the rider and pillion. Despite its discontinuation, the Ather 340 remains a notable example of what electric scooters can offer in terms of style, efficiency, and innovation.

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Ex-Showroom Price

₹ 1,12,730

* Delhi. May vary.

Discontinued

USER OPINION

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Our take on this /// Verdict

The Ather 340, although discontinued due to low demand, was a promising entry in the electric scooter segment in India. From my perspective, this scooter stood out for its sleek and futuristic design, which many users found eye-catchy and simplistic. The quality of materials used was top-notch, and the ride quality was superb, with minimal vibrations and a pleasant motor sound. The scooters pickup was amazing, and the comfort it offered, both for the rider and the pillion, was commendable. However, the lack of ABS and the relatively high price were significant drawbacks. Despite these, the Ather 340s smart features, such as smartphone connectivity and on-site service, added to its convenience. Overall, it was a solid choice for those looking for a stylish and efficient electric scooter, but its discontinuation might make it less viable for new buyers.

Price

The Ather 340 was priced at around Rs. 1.09 lakh ex-showroom in India. When considering the on-road price, which includes additional costs such as registration, insurance, and other fees, the total would have been slightly higher, typically in the range of Rs. 1.20 lakh to Rs. 1.30 lakh, depending on the state and local taxes. While this pricing was competitive within the electric scooter segment, it was still on the higher side compared to many conventional petrol scooters, which might have contributed to its lower demand. As an automotive reviewer, I believe that the price, although justified by the scooters quality and features, was a barrier for many potential buyers.

Latest Updates

Tuesday, 02 May 2023 08:24 AM Ather Energy has discontinued the Ather 340 electric scooter in India. The scooter, which was priced at around Rs 1.13 lakh, was known for its performance, including a top speed of 70 kmph and an acceleration of 0-40 kmph in 5.1 seconds. I believe this move is part of Athers strategy to focus on their more popular and advanced models like the Ather 450 series.

Tuesday, 14 March 2023 06:37 AM Despite its innovative features, such as a touchscreen dashboard and Google Maps integration, the Ather 340 faced significant financial challenges for the company. The production costs were high, leading to a negative gross margin, which forced Ather to reduce production and streamline processes to cut costs. I think this highlights the challenges many EV startups face in balancing innovation with financial viability.

Monday, 09 May 2022 06:38 PM Ather Energy received a significant investment of Rs 205 crore from Hero Motocorp, which was a crucial turning point for the company. This investment helped Ather set up a production facility in Bengaluru and launch the Ather 340 and Ather 450 in 2018. I believe this partnership was instrumental in Athers ability to overcome initial production hurdles and improve their market presence.

Wednesday, 02 February 2022 04:32 PM The Ather 340 was part of Athers early lineup that aimed to outperform petrol scooters in terms of acceleration and features. It boasted a 1.92 kWh lithium-ion battery pack, a BLDC motor, and a combined braking system. I think the Ather 340 was an important step in establishing Ather as a serious player in the Indian EV market.

Sunday, 14 November 2021 07:59 AM Athers decision to discontinue the Ather 340 reflects the companys shift towards more advanced and cost-effective models. The Ather 340 had a range of 60 kms and an estimated charging time of 4 hours 18 minutes. I believe this move allows Ather to focus on models that better align with current market demands and technological advancements.

Mileage

Tuesday, 19 November 2024 03:23 AM The mileage of the Ather 340 was a mixed bag. With its 1.92 kWh lithium-ion battery, the scooter was capable of delivering a range of approximately 60 kilometers on a single charge, which is relatively modest compared to some other electric scooters. However, this range was sufficient for daily commutes in urban areas, and the fast charging capability made it convenient for users. Some users reported lower mileage compared to their expectations, which could be due to various factors such as riding style and terrain. Overall, while the mileage was not exceptional, it was adequate for its intended use as a city scooter. ABOUT The Ather 340 was an electric scooter that made a significant impact with its launch in India. It boasted a 6 BHP motor with 20 Nm of torque, making it quite zippy and responsive. The scooter came with a 1.92 kWh lithium-ion battery, which provided a range of about 60 kilometers. One of the standout features was its design the scooter had a sleek, futuristic look that appealed to many. The quality of materials used was excellent, and the ride quality was smooth with minimal vibrations. Additional features like smartphone connectivity, navigation, and on-site service added to its convenience. The scooter also had a spacious boot and comfortable seating for both the rider and pillion. Despite its discontinuation, the Ather 340 remains a notable example of what electric scooters can offer in terms of style, efficiency, and innovation.

Colour Options and Price in India
Scooter Variant	Ather 340
Availability Status in India	Discontinued
2-Wheeler Type	Scooter
Latest Price in India	Ather 340 price was Rs 1.13 lakh before being discontinued.
Fuel Type	Electric
ENGINE AND GEARBOX
Engine Details	1.92 kWh Lithium Ion Battery Pack
Maximum Power	2.8 kW (4 kW Peak)
Maximum Torque	20 Nm
Motor	BLDC
Final Drive	Belt Drive
MILEAGE AND TOP SPEED
Performance	In terms of performance, the electric scooter can accelerate from 0-40 kmph in around 5.1 seconds.
Top Speed	Ather 340 top speed is 70 kmph (certified).
BRAKES AND TYRES
Front Brake	Disc
Rear Brake	Disc
CBS
Front Tyre	90/90-12
Rear Tyre	90/90-12
Tubeless Tyres
Alloy Wheels
PERFORMANCE FIGURES
60-0 kmph	28.6 mtrs
Range	60 kms

KEY FEATURES AND COMPETITORS
Braking System	CBS (Combined Braking System)
SUSPENSION AND CHASSIS
Front Suspension	Telescopic Fork
Rear Suspension	Symmetrically Mounted Progressive Mono-Shock
Frame (Chassis)	Precision Machined Trellis Frame
DIMENSIONS AND WEIGHT
Overall Length	1800 mm
Overall Width	700 mm
Overall Height	1250 mm
Ground Clearance	160 mm
Seat Height	765 mm
Wheelbase	1278 mm
Kerb Weight	118 kg
Front/Rear Weight Distribution	51:49
INSTRUMENT CONSOLE FEATURES
Speedometer	Digital
Odometer	Digital
Clock	Digital
LED Indicator Lights
Global Positioning System (GPS)
Low Battery Indicator
Distance To Empty
BATTERY AND LIGHTING
Battery Box	Lithium-ion
Estimated Charging Time	4 hrs 18 minutes
Pass Light
Head Light	LED
Tail Light	LED
Turn Signal Light (Front)	LED
Turn Signal Light (Rear)	LED
COMFORT FEATURES
Pillion Footrest
Electric Start
Pillion Backrest
Pillion Grabrail