Tata Motors is set to shake up the compact SUV segment with its upcoming SUV-coupe the Tata Curvv. Positioned to compete with established models like the Hyundai Creta and Kia Seltos the Curvv boasts unique design elements that distinguish it from its rivals. Beyond its SUV-coupe identity here are five standout design features that set the Tata Curvv apart in its segment.
Sloping Roofline
The Tata Curvv breaks away from the traditional SUV design with its SUV-coupe silhouette, featuring a distinctive sloping roofline. This design element not only adds a touch of sportiness but also sets it apart from its rivals in the compact SUV segment.
Funky Alloy Wheels
Adding to its sporty appeal, the Tata Curvv sports unconventional 18-inch alloy wheels with a multi-spoke design reminiscent of flower petals. These wheels not only enhance the aesthetic appeal but also fill out the large wheel arches contributing to the dynamic look of the vehicle.
Flush Door Handles
Setting a new standard in the compact SUV segment, the Tata Curvv comes equipped with flush door handles, a feature usually associated with premium vehicles like those from the Range Rover lineup. This design choice adds a touch of sophistication to the Curvv's side profile enhancing its overall premium feel.
Welcome and Goodbye Headlight Function
Building on the success of the feature introduced in the 2023 Nexon EV facelift, the Curvv is expected to offer a welcome and goodbye animation with its DRL and connected tail lamp setup. This feature not only adds to the vehicle's appeal but also serves as a practical indicator possibly doubling as a smart charging indicator in the Curvv EV variant.
Neatly Integrated ADAS Module
The Tata Curvv showcases innovation in its integration of the ADAS (Advanced Driver Assistance System) module into its air dam. This integration, neatly executed on the exterior, deviates from the conventional placement seen in other vehicles where the camera system is typically integrated into the windshield. This design element demonstrates Tata's commitment to both functionality and aesthetics.
The Tata Curvv goes beyond being an SUV-coupe it introduces a blend of distinctive design elements that elevate its visual appeal in the competitive compact SUV segment. As it gears up for launch the Curvv promises to redefine expectations and set new benchmarks in the Indian SUV market.