Tata Aria 4x4 Pride

The Tata Aria 4x4 Pride is a crossover SUV that combines the practicality of an MPV with the capabilities of a 4x4 vehicle. First launched in 2010 and updated in 2014, it features a robust 2.2 litre Varicor diesel engine that provides enhanced power and drivability. The vehicle boasts a spacious and airy cabin with comfortable seating for seven, although the last row is best suited for children due to the squatted seating position. It comes equipped with a range of features including a rear parking camera, steering-mounted audio controls, Bluetooth telephony, and six airbags. The on-demand all-wheel drive system makes it capable of handling both urban roads and off-road terrains with ease. The ride quality is generally good, although it can feel a bit floaty at higher speeds. Overall, the Aria Pride is a solid choice for those seeking a versatile, feature-rich, and spacious vehicle.

The Tata Aria 4x4 Pride is a significant improvement over its earlier version, especially with the 2014 updates. While it may not have undergone drastic cosmetic changes, the enhancements to the engine and drivability are noteworthy. The retuned 2.2 litre Varicor diesel engine offers more power and better drivability, making it more enjoyable to drive. The addition of a new color screen for the infotainment system and other minor tweaks to the interior have improved the overall user experience. However, some quirks like the awkward driving position and the shallow glovebox remain. Despite these, the Arias spacious and airy cabin, good rear bench support, and robust safety features, including six airbags and ABS with EBD, make it a compelling option. The on-demand all-wheel drive system adds to its versatility, especially for those who need both on-road comfort and off-road capability.

To boost sales, Tata Motors introduced a new variant of the Aria 4x4 Pride priced at Rs 9.95 lakh (ex-showroom, Delhi), which came with a 4x2 setup. However, this variant lacked some features like ABS with EBD compared to the higher models. Despite these efforts, the Aria struggled to gain significant market traction. I believe pricing was a critical factor in its market performance.

The production of the Tata Aria began in 2006, with a collaborative effort from both Tata and Jaguar Land Rover (JLR) teams. The Aria 4x4 Pride used the same 2.2-litre DiCOR engine as the Tata Safari, later upgraded to produce 148 bhp in the facelifted model. I think the engineering behind this SUV was quite impressive.

The Tata Aria 4x4 Pride was available in eight color options, including Castle Gray, Arctic Silver, Walnut Gold, and Quartz Black. The vehicles interior was praised for its modern and functional design, offering ample space and comfort for passengers. The Aria also featured advanced infotainment and connectivity options.

Tata Motors has silently launched the facelift version of the Tata Aria 4x4 Pride, priced at Rs 16.26 lakh (ex-showroom, Delhi). This updated model features a new VARICOR 2.2 litre engine, projector headlamps, JBL Harman infotainment system, and enhanced safety features including ABS, EBD, six airbags, and a reverse camera. The Pride variant also comes with 17-inch alloy wheels and advanced climate control. I think these updates make the Aria a compelling option in its segment.

The Tata Aria 4x4 Pride boasts a 2.2 L DiCOR engine, producing 148 bhp and 320 Nm of torque. It features a ladder-frame chassis, making it lighter and more agile. The interior is equipped with cruise control, GPS, Bluetooth connectivity, reverse camera, and rain-sensing wipers. The Pride variant stands out with its black and plum or black and black interior options. I believe the combination of power and luxury makes this SUV quite attractive.

The Tata Aria 4x4 Pride was priced competitively in the Indian market, with ex-showroom prices ranging from approximately 9.95 lakhs to 14.74 lakhs, depending on the trim level. On-road prices would typically be higher, factoring in taxes, registration, and other costs, which could push the price up by around 1-2 lakhs. Given the features and the 4x4 capability, the Aria Pride offers good value for money, especially for those looking for a versatile and spacious vehicle. However, the pricing was still on the higher side compared to some of its competitors, which might have affected its market appeal.

The mileage of the Tata Aria 4x4 Pride is a crucial factor for potential buyers. With the updated engine, Tata Motors has managed to improve fuel efficiency. The vehicle is more fuel-efficient in 4x2 mode, and switching to 4x4 mode when needed helps in balancing the fuel economy. While exact mileage figures vary, it generally offers around 10-12 kmpl in city driving and up to 15 kmpl on highways, making it a reasonable choice for those concerned about running costs.