Ather 450 Plus Updates

Monday, 23 October 2023 05:19 PM Ather Energy introduced festive offers on its electric scooters, including the 450 Plus, which included exchange, corporate, and festive benefits. These offers were aimed at attracting more buyers during the festive season. I think such promotional offers can significantly boost sales during key market periods.

Saturday, 15 April 2023 11:56 AM The Ather 450 Plus has been discontinued from the market, with the 450X now available in two variants: Standard and Pro-Pack. This move simplifies Athers lineup and ensures that all models are updated with the latest features. The 450X Pro-Pack offers advanced features like Bluetooth, fast charging, and Google Maps, which were lacking in the 450 Plus. I think this is a positive step, as it streamlines the product range and enhances customer experience.

Monday, 14 June 2021 12:08 AM The Ather 450 Plus was initially priced at Rs. 1.25 lakh (ex-showroom) after a price drop of up to Rs. 14,500 following the amendment of the FAME II policy for electric two-wheelers. This price adjustment made the scooter more competitive in the market. I think the governments policies play a crucial role in making electric vehicles more accessible.

Tuesday, 20 October 2020 02:56 PM Ather Energy had previously reduced the prices of the 450 Plus, along with introducing a new buyback program. The price cut was around Rs. 9,000, making the scooter more affordable. This move was part of Athers strategy to boost sales and offer more value to customers. I believe such initiatives help in increasing consumer trust and loyalty.

Monday, 07 September 2020 11:40 AM Deliveries for the Ather 450 Plus began in a phased manner, starting with cities like Bengaluru, Chennai, and Hyderabad, followed by other major cities. This rollout strategy helped Ather Energy to manage demand and ensure smooth delivery processes. I believe phased rollouts are effective in managing logistics and customer expectations.