Ather 340 Updates

Tuesday, 02 May 2023 08:24 AM Ather Energy has discontinued the Ather 340 electric scooter in India. The scooter, which was priced at around Rs 1.13 lakh, was known for its performance, including a top speed of 70 kmph and an acceleration of 0-40 kmph in 5.1 seconds. I believe this move is part of Athers strategy to focus on their more popular and advanced models like the Ather 450 series.

Tuesday, 14 March 2023 06:37 AM Despite its innovative features, such as a touchscreen dashboard and Google Maps integration, the Ather 340 faced significant financial challenges for the company. The production costs were high, leading to a negative gross margin, which forced Ather to reduce production and streamline processes to cut costs. I think this highlights the challenges many EV startups face in balancing innovation with financial viability.

Monday, 09 May 2022 06:38 PM Ather Energy received a significant investment of Rs 205 crore from Hero Motocorp, which was a crucial turning point for the company. This investment helped Ather set up a production facility in Bengaluru and launch the Ather 340 and Ather 450 in 2018. I believe this partnership was instrumental in Athers ability to overcome initial production hurdles and improve their market presence.

Wednesday, 02 February 2022 04:32 PM The Ather 340 was part of Athers early lineup that aimed to outperform petrol scooters in terms of acceleration and features. It boasted a 1.92 kWh lithium-ion battery pack, a BLDC motor, and a combined braking system. I think the Ather 340 was an important step in establishing Ather as a serious player in the Indian EV market.

Sunday, 14 November 2021 07:59 AM Athers decision to discontinue the Ather 340 reflects the companys shift towards more advanced and cost-effective models. The Ather 340 had a range of 60 kms and an estimated charging time of 4 hours 18 minutes. I believe this move allows Ather to focus on models that better align with current market demands and technological advancements.