Piaggio to Introduce Moto Guzzi in India
The Indian wing of Italian manufacturer Piaggio is getting serious about the Indian two-wheeler market. The company is yet to taste the desired success with Vespa as they have in their 3 wheeler segment. In the niche market, Piaggio India sells Aprilia superbikes. The company is planning on taking a serious step ahead to become a major in motorcycle segment.
As a result of expanding its network Piaggio is going to launch Moto Guzzi in Indian market, which will compete with the flagship Royal Enfield products and Harley Davidson in the cruiser market. Piaggio also plans to establish 4 of its 8 brands namely Aprilia, Gilera, Derbi, Ligier, Laverda, Moto Guzzi, Vespa and Piaggio in the Indian market.
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