Launched in 2021, Tata Punch has been a remarkable success story. By January 2024, Punch had surpassed Nexon to become Tata’s top-selling car, hitting the impressive production milestone of 3 lakh units in the same month. To maintain its strong performance, Tata has revamped the Punch variant lineup.
Discontinuation of 10 Variants
It's common for car manufacturers to phase out variants that don't meet market expectations. Tata Punch has discontinued ten variants, including eight Camo variants. Models such as the Camo Adventure MT, Camo Adventure Rhythm MT, Camo Adventure AMT, Camo Accomplished MT, Camo Adventure Rhythm AMT, Camo Accomplished Dazzle MT, Camo Accomplished AMT, and Camo Accomplished Dazzle AMT are among the retired Camo varieties. Additionally, Punch Creative dual-tone and Creative Flagship MT dual-tone variants have also been axed.
Reasons for Discontinuation
While the Camo foliage green color suits larger SUVs like Harrier and Safari, it may not have the same appeal on the smaller-sized Punch model. The unique and intense Camo color may not resonate with everyone potentially contributing to lower-than-expected sales of Punch Camo variants. Consequently, Tata may have decided to discontinue these eight Camo variants. These Camo variants feature a foliage green exterior with a contrasting roof, along with distinctive elements like the CAMO mascot on the fender, R16 charcoal alloy wheels, and premium fabric seats with CAMO inserts.
Introduction of 3 New Variants
To keep the lineup fresh, Tata Punch has introduced three new variants: Creative MT, Creative Flagship MT, and Creative AMT. The Punch Creative MT starts at Rs. 8.85 lakh, while the Creative Flagship MT and Creative AMT are priced at Rs. 9.60 lakh and Rs. 9.45 lakh, respectively. Positioned as the top trim of Punch, the Creative variant sits above the Pure, Adventure, and Accomplished trims, offering a range of premium features.
Highlighted Features
The Punch Creative trim comes with a host of premium features, including projector headlamps, LED DRLs, R16 diamond-cut alloy wheels, roof rails, auto headlamps, rain-sensing wipers, auto-folding ORVMs, rear wiper with wash, rear defogger, and puddle lamps. Other notable features include a 7-inch TFT instrument cluster, 7-inch touchscreen infotainment system by Harman, fully automatic temperature control, cooled glove box, rear seat armrest, leather steering wheel, and gear knob, driver one-touch up window, and tyre pressure monitoring system.
Customization Options
Customers can further personalize their Punch with the Sunroof Pack and Flagship Pack available for Creative petrol variants. The Sunroof Pack includes an electric sunroof with voice assist and a shark fin antenna, while the Flagship Pack adds additional iRA-connected tech on top of the Sunroof Pack.
Price Hikes
Earlier this month, Tata announced price hikes across its range, including Punch, which saw an increase of up to Rs 17,000. The base Pure MT variant became costlier by Rs 13,000, resulting in Punch now starting at Rs 6.13 lakh. Most other variants of Punch have become dearer by Rs 10,000, with Punch CNG variants experiencing an increase of up to Rs 17,000.