The two-wheeler industry in India is currently riding a wave of positive momentum as evidenced by the impressive sales figures witnessed in November 2023 across various models. In addition to demonstrating the industry's tenacity this increase in performance among the top 10 two-wheelers offers insightful information about how Indian customers' preferences are changing.
Hero Splendor Retains Leadership Despite a Slight Dip
Hero Splendor has successfully retained its coveted position as the best-selling two-wheeler in India. Despite facing a slight decrease in sales compared to the corresponding period in November 2022 the Hero Splendor continues to dominate the market with a substantial market share of 22.39% and the sheer volume of 2,50,786 units sold underscores the unwavering popularity of this iconic model. Meanwhile, the Honda Activa has surged ahead with a noteworthy growth of 11.98% securing its status as the second most preferred two-wheeler in the country by selling an impressive 1,96,055 units. Additionally, the Honda Shine has witnessed a remarkable growth of 35.64% further emphasizing the appeal of its features and performance.
Bajaj Auto's Remarkable Strides with Pulsar and Platina Models
The Pulsar and Platina models from Bajaj Auto have seen remarkable growth which makes the company a prominent player in the industry. The Bajaj Pulsar with a staggering 79.29% increase in sales has firmly secured the fourth position among the top-selling two-wheelers. Simultaneously, the Bajaj Platina has showcased an outstanding surge of 79.83% compared to the same period last year, positioning itself as a formidable contender in the competitive market landscape.
Hero HF Deluxe and TVS Jupiter Experience Striking Growth
Hero HF Deluxe and TVS Jupiter have experienced substantial growth rates of 78.91% and 53.64% respectively. In addition to demonstrating the growing consumer demand for these models this strong growth keeps these two-wheelers at the top of the national sales rankings. The segment's total sales growth has also been greatly aided by Suzuki Access, TVS XL, and TVS Apache. Suzuki Access witnessed a commendable increase in sales by 9.14% while TVS XL and TVS Apache showcased impressive growth rates of 26.16% and 51.26%, respectively.
Insights from Month-on-Month Performance Analysis
Delving into the month-on-month performance Hero Splendor witnessed a noticeable decline in sales representing a decrease of 19.37%. The sales figures for November totaling 2,50,786 units marked a considerable drop from October's 3,11,031 units. Similarly, the Honda Activa securing the second spot faced a decline of 10.42% with November sales at 1,96,055 units compared to 2,18,856 in October.
The Honda Shine experienced a more modest decline of 4.67% with sales totaling 1,55,943 units in November compared to 1,63,587 in October. Bajaj Pulsar faced a more substantial decrease of 19.29% with November sales at 1,30,403 compared to 1,61,572 in October and this shift in sales figures indicates a temporary alteration in consumer preferences or market conditions. On the other hand, the Hero HF Deluxe encountered a marginal decrease of 1.10% with overall sales remaining relatively stable at 1,16,421 units in November compared to 1,17,719 in October.
Declines Across Various Models: TVS Jupiter, Bajaj Platina, and TVS XL
There were decreases of 20.65%, 18.69%, and 18.21% for TVS Jupiter, Bajaj Platina, and TVS XL, in that order. December sales for TVS Jupiter were 72,859, compared to October sales of 91,824. Compared to 74,539 units sold in October, Bajaj Platina recorded sales of 60,607 units in November. Bajaj Platina recorded sales of 60,607 units in November compared to 74,539 in October. TVS XL sold 43,482 units in November down from 53,162 in October and these figures signify a collective downturn in sales for these models during November 2023.
Suzuki Access and TVS Apache Show Marginal Changes
In November, Suzuki Access's sales numbers showed a 7.73% fall from 56,909 units in October to 52,512 units, indicating a minor shift in the product's market performance. Conversely, the TVS Apache witnessed a marginal increase of 0.09% selling 41,025 units in November compared to 40,988 in October maintaining relative stability compared to the rest of the top 10 two-wheelers.
Conclusion
The Indian two-wheeler market is dynamic and ever-evolving with fluctuations in sales influenced by a myriad of factors. Indian riders have a wide variety of options in a lively market where manufacturers are always adapting to shifting consumer tastes.