Maruti NEXA Jimny Zeta PRO AT

The new Suzuki Jimny is the perfect combination of old-school off-road capability and modern styling. It has a light ladder-frame design that is capable of taking on tough off-road conditions and its stylish look is sure to turn heads.

Maruti Suzuki has acknowledged that the Jimny is not for the masses and will take time for consumers to understand its value. The Jimny, positioned as a lifestyle product, has seen modest sales with only 17,009 units sold in FY24. Despite its off-road capabilities and features like hill descent control and hill assist, it has not yet resonated widely with Indian consumers. I think the niche appeal of the Jimny could be its biggest strength if marketed correctly.

The Maruti Jimny Zeta and Alpha variants have received cosmetic upgrades with the introduction of the Thunder Edition. This limited edition includes exterior and interior enhancements, making the Jimny more appealing. The starting price for the Thunder Edition is Rs. 10.74 lakh, making it more competitive in the market. I believe these cosmetic updates could help attract more buyers who are looking for a stylish and capable off-roader.

The Maruti Suzuki Jimny Zeta AT comes with a 1462 cc K15B engine, producing 103.39 bhp and 134.2 Nm of torque. It features a 4-speed automatic transmission and ALLGRIP PRO 4WD technology as standard. The Zeta AT variant is priced at Rs. 13.84 lakh (ex-showroom) in New Delhi and offers a certified mileage of 16.39 kmpl. I believe the combination of off-road capability and automatic transmission makes it an attractive option for those seeking both convenience and adventure.

Maruti Suzuki is offering handsome benefits on the Jimny to improve its retail sales. Both the Zeta and Alpha variants have consumer discounts, with an additional discount if the buyer opts for financing through Maruti Suzuki Smart Finance. This includes a Rs. 1 lakh discount on both variants, with an extra Rs. 95,000 off on the Zeta and Rs. 1.50 lakh off on the Alpha. I think these incentives might help the Jimny gain more traction in the market.

The Maruti Suzuki Jimny has recently received significant discounts to boost its sales. The base-level Zeta variant, which was originally priced at Rs. 12.74 lakh, can now be purchased for Rs. 9.99 lakh if the customer avails a loan from Nexa dealerships. This price cut makes the Jimnys price competitive with the rear-wheel drive Mahindra Thar. I believe this move could finally attract more buyers to this capable off-roader.

Maruti Jimny Diesel is expected to be priced between Rs. 8-10 lakhs in the Indian market. It is very competitively priced for the segment and offers great value for money. It will be available in both manual and automatic transmission. The features of the car are unlikely to be revealed until its launch. Stay tuned for more information.