I'm skeptical. It’s not like one premium EV is going to completely change the whole segment. The majority of MPV buyers seek for affordable and reliable family cars. Till the time, there is no electric MPV that can match the Ertiga on price, mass electrification will not happen.

Let’s be real, most people who are buying a Rs 30 lakh+ MPV don’t care about reliability too much. The eMAX 7 delivers all the latest tech and features, which is what they want. It's not the same market as the Innova buyer.

At that price it's a tough sell. And they are asking people to pay a premium for an unproven brand in India irrespective of their global reputation. However, they should have come in with more aggressive pricing strategy to get market share.

Game-changer? More like a niche player. Yes, it’s got some fancy tech, but at that price point, it’s not going to unseat the Innova anytime soon. While rotating touchscreens may be the latest thing on the market, most MPV buyers are in the market for reliability and low running costs.

That’s a step in the right direction, but what I’m really curious about is how the battery will fare after a few years. If it is used 3-4 years, will it still come close to the advertised range? That's the real test.