BYD eMAX 7 enters India at a starting price of Rs 26.90 lakh, slotting in the premium MPV segment. Thus, competing with popular models Toyota Innova Crysta and Kia Carnival, this pricing strategy is imperative for Hero. The eMAX 7 has the benefit of an all electric powertrain with a 530 km range and also features a 12.8 inch rotating touchscreen, ventilated front seats and Level 2 ADAS. But electric vehicles are always subjected to close scrutiny as to whether they make value proposition in a price sensitive market like India. Buyers could compare the upfront cost to the traditional ICE vehicles, against the long term savings for fuel and maintenance both. Besides, the BYD brand is new to India and the present charging infrastructure is going to play a major role in how people perceive the value of the eMAX 7. Is too steep a premium being charged on the technology and features on offer or is the premium justified?