The BYD eMAX 7 is a major step in electrification of the Indian MPV segment, which has been a stronghold of ICE vehicles. Its performance in the market could have far reaching implications for the industry as one of the first all electric MPVs in the country. If it works, it could spur other manufacturers to bring forward their EV plans in this segment. But the challenge in India is that the MPV market has a need for long range for family road trips and also a preference for proven, reliable brands. Lastly, the eMAX 7’s reception could give us some important insights on how far Indian consumers are open to electric technology in family vehicles of that size. Will the eMAX 7 be the spark to get established players like Maruti Suzuki and Toyota to fast track their electric MPV plans? Will potential struggles bring to light the challenges of electrifying a segment as Indian as this?