TVS Star City Plus Chocolate Edition Updates

Wednesday, 18 May 2016 01:09 AM The TVS Star City Plus Chocolate Gold Edition was launched in India, priced at Rs. 49,234 (ex-showroom, Delhi). This special edition features a unique matte chocolate brown and gold paint scheme, along with gold-coated alloy wheels and new graphics. The bike aims to appeal to stylish yet pragmatic riders. I think this edition adds a nice touch of elegance to the otherwise straightforward commuter bike.

Tuesday, 17 May 2016 08:32 AM TVS Motor Company introduced the Star City Plus Chocolate Gold Edition with several graphic updates, including an all-new paint scheme and elegant decals. The combination of gold, brown, and tan paint contrasts with the blacked-out chassis, engine, and exhaust system. This limited edition was available through select TVS dealerships across India. I believe the exclusive look makes it stand out in the commuter segment.

Tuesday, 17 May 2016 06:26 PM The TVS Star City Plus Chocolate Gold Edition comes with a 109cc single-cylinder engine, delivering 8bhp and 9Nm of torque through a four-speed gearbox. This engine setup is designed to provide efficient performance, competing with other 110cc commuter motorcycles in the Indian market. The bikes performance is quite satisfactory for daily commuting.

Tuesday, 17 May 2016 12:12 PM The Chocolate Gold Edition of the TVS Star City Plus was part of TVSs strategy to leverage the popularity of unique paint schemes during festive seasons. This move was aimed at attracting consumers looking for a dash of style in their ride experience. I think its a smart move to keep the model fresh and appealing.

Tuesday, 17 May 2016 10:44 AM The TVS Star City Plus Chocolate Gold Edition features a blacked-out chassis, engine, and exhaust system, which contrasts nicely with the gold, brown, and tan paint scheme. The gold-coated alloy wheels add to the premium look of the bike. This design choice makes the bike look more premium than its standard counterparts.

Tuesday, 17 May 2016 06:58 PM TVS Motor Company highlighted that the Star City Plus Chocolate Gold Edition would be produced in limited numbers, ensuring exclusivity for buyers. This limited production run was intended to create a sense of urgency and appeal among potential customers. I believe this strategy can help in generating buzz around the model.

Tuesday, 17 May 2016 11:37 PM Arun Siddharth, head of marketing for motorcycles at TVS Motor Company, stated that the new variant aims to reach out to stylish yet pragmatic riders. The combination of gold and matte chocolate brown was chosen to give the bike a captivating look. This statement reflects TVSs focus on catering to a diverse range of consumer preferences.

Tuesday, 17 May 2016 06:47 PM The TVS Star City Plus Chocolate Gold Edition was available along with other premium color options like the Matte Titanium Grey Edition. This variety in color schemes helps in appealing to a broader audience with different tastes. I think offering multiple color options is a good way to keep the model relevant.

Tuesday, 17 May 2016 08:04 AM The launch of the TVS Star City Plus Chocolate Gold Edition was seen as a move to boost sales during a slowdown in the auto industry. By introducing a special edition, TVS aimed to meet the expected consumer demand in the upcoming festive season. This strategic move shows TVSs adaptability to market conditions.

Wednesday, 18 May 2016 01:27 AM The TVS Star City Plus Chocolate Gold Edition retained the same mechanical specifications as the standard model, including the 109cc engine and four-speed gearbox. The focus was on enhancing the aesthetic appeal rather than altering the performance. I think this approach makes sense given the bikes commuter segment.