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Mahindra Two Wheelers was formed in 2008 when Mahindra group acquired the assets from Kinetic Motor Company. They have partnership with SYM of Taiwan and Engines Engineering of Italy for product research, technological advancements and designing.
It was once among decently selling brands of India but last year, they announced plans to leave all products behind and concentrate only on Mojo and its derivatives in India. The group has diversified its investment into various sectors with commercial vehicles and cars being the major market holders. They have a manufacturing plant in Pithampur, MP while more than 300 Mahindra dealerships exist all over India.
Mojo is their flagship and only product that they wished to retain in 2018. It is powered by a 295cc, single cylinder engine producing 26.8 HP at 8000 rpm and 30 Nm at 5500 rpm. The engine is liquid cooled, fuel injected and uses 6-speed gearbox for smooth power delivery.
It comes with more than standard suspension travel, exclusive braking feel and 21 liter of impressive fuel carrying capacity. Mahindra took almost half a decade to bring the production version and offered segment first features like Pirelli tyres, USD front forks and dual exhaust unit as standard.
Mahindra’s primary focus is SUVs as they retail the highest number of products from this segment across all prices. Converting all Mahindra dealerships into Mojo exclusive stores will take some time but it seems that Mahindra is no more interested in retailing under INR 1 lakh products.
They are working on new products on the Mojo platform. One of them will soon launch in India with the name Mojo UT300. It will lose all premium parts to rival the much affordable Bajaj Dominar 400 and Royal Enfield Classic 350 in India. ABS will also be one big addition to the Mojo package in coming months.