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Husqvarna Motorcycles was formed out of an armament brand of Sweden in 1903. Presently, they operate under the leadership of KTM that indirectly makes them a close brand to Bajaj Auto of India. Operating headquarters are situated in Austria while manufacturing of products vary from market to market.
They will soon follow the KTM path and all small capacity bikes will be manufactured in India. In 1903, they imported the first engine and came forward with their first Husky. From 1918, all components of the motorcycle was manufactured by Husqvarna itself. Two years later, they inaugurated their first engine factory.
This helped them come up with a 550cc, four-stroke V-Twin that helped them compete with American brands like Indian and Harley Davidson. As they had already entered performance racing and endurance events, developing new products helped Husqvarna gain presence among their rivals.
1960s saw their lightweight two stroke off-road bikes gain traction as they continued winning global titles during next full decade in 125cc, 250cc and 500cc engine segments. They even tried their luck and hard work in car industry as second world war gave them unending opportunities. Still, the project was scrapped within 2 years due to feasibility studies.
It was first sold to Cagiva in 1987 and then moved away with BMW from 2007. After trying their luck with this brand, BMW sold the complete brand to KTM. Their plan of getting a ‘Mini’ like response failed during these years. Moving into KTM helped them with certain aspects of production.
Bigger displacement models kept the brand running like before while introduction of new 401 series with KTM engines was the biggest boost for Husqvarna. Sharing parts helped them keep the cost low and thus, sales will go up considerably after their plan of exploring markets goes into full swing.