Bajaj India to Focus on Pulsar, Discover and Boxer

Published 11 years ago | By Maxabout Team Read more in Other News | 585 Views

In their bid to become world’s top two wheeler maker Bajaj Auto has decided to focus only on its 3 core brands Discover, Pulsar and Boxer. This means Bajaj will launch more variants of these brands in the future. In the past few years Bajaj has focused on increasing its market share worldwide. The Discover is Bajaj’s major weapon while Pulsar is focused at performance segment. The Boxer didn’t find many takers in India but in countries like Africa its demand is overwhelming.

Bajaj is working on expanding the Pulsar franchise as Pulsar 375 is already under development and also the fuel injected variants of the Pulsar 200 NS are in pipeline. Bajaj Auto will launch the 200 NS in Europe in the near future. It will be retailed through KTM showrooms in Europe and would be priced attractively.

Updated: 25-07-2013 11:48:19

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