Renault planned to launch a new pickup truck based on the Duster in order to capitalize on the success of the Duster SUV. This new pickup will be larger and more useful than the present Duster Oroch model satisfying a wider range of customer expectations. Renault's goal is to become a key participant in the pickup truck industry by focusing advanced technology and off-road capability.
Duster-Based Pickup Truck Details
The redesigned CMF-B platform will serve as the basis for Renault's next pickup truck giving it a strong platform for both performance and capability. The pickup will be versatile in a wide range of conditions due to its many driving and off-road styles even if it lacks a conventional 4WD system. The global deployment is set to begin in South America where there is a large demand for these cars. It is expected that a long-wheelbase variant would provide more capacity for the cabin and freight. Styling and Design
Be inspired from the Renault Niagara concept, the Duster-based pickup will feature a rugged and robust design language. While sharing some design elements with the standard Duster, such as the front doors, it will have a distinct appearance, with a focus on a more aggressive and off-road-ready look. This departure from the simpler design of the Duster Oroch is aimed at attracting customers looking for a more adventurous driving experience.
Powertrain and Performance
Details about the powertrain options for the new pickup are limited, but it is expected to offer petrol and petrol-hybrid variants, customized to different market requirements. The absence of a proper 4WD system is compensated by the inclusion of multiple drive and off-road modes, similar to those found in the new Duster SUV. Additionally, some variants may feature mild-hybrid petrol powertrains with a front-wheel-drive setup coupled with an e-axle at the back, further enhancing performance and efficiency.
Market Strategy and Competition
Renault's decision to manufacture right-hand drive versions of the new pickup indicates a strategic move to target markets like South Africa where smaller pickups are popular. In India, the company plans to introduce the new Duster and the seven-seat Bigster SUV, with the possibility of launching the pickup models in the future. This will put Renault in a competitive position to offer a strong alternative to current models and fight with rivals in the pickup truck market.
Renault is committed to expanding its product selection and meeting a variety of customer needs as evidenced by the launch of the Duster-based pickup truck. In markets where there is a considerable demand for cars of this type the pickup will continue to have an important effect due to its unique combination of practicality, off-road performance, and modern comforts. The incoming pickup truck is expected to succeed and set a new standard in the market due to the dedication of Renault to innovation and customer-centric attitude.