The Hyundai Creta Alpha Edition was recently showcased at the 2024 Bangkok International Motor Show captivating attendees with its striking matte black finish and exclusive design elements. This special edition is currently not available in India but has generated significant interest due to its unique styling and premium features.
Design and Exterior
The Hyundai Creta Alpha Edition stands out with its alluring matte black exterior, complemented by gloss black accents on the alloy wheels, side appliques, C-pillars, shark fin antenna, and the lower section of the roof spoiler. The front features a Tucson-inspired parametric grille finished in dark chrome enhancing the vehicle's sporty and sophisticated appeal.
Interior Enhancements
Inside, the Creta Alpha Edition adopts an all-black theme that extends across the dashboard, door panels, headliner, and upholstery. The black seat covers are embellished with a red Alpha logo and feature a vertical honeycomb pattern along with red stitching that adds a dynamic and sporty flair to the cabin.
Engine and Performance
While the ASEAN-spec Creta Alpha Edition retains the same engine configurations as the pre-facelift model available in India, it does not include the newer interior updates seen in the Indian market. The Creta models in India are equipped with a 1.5L naturally aspirated petrol engine delivering 113 bhp and 144 Nm of torque, a 1.5L turbo petrol engine producing 158 bhp and 253 Nm, and a 1.5L diesel engine offering 113 bhp and 250 Nm. Transmission options include a 6-speed manual, CVT, 6-speed automatic, and a 7-speed dual-clutch transmission.
Market Position and Availability
Although the Hyundai Creta continues to be a top-seller in India, the introduction of the Alpha Edition in ASEAN markets showcases Hyundai's commitment to diversifying its offerings and catering to varying customer preferences. The matte black version, exclusive to the Alpha Edition, adds a level of exclusivity and appeal that could potentially attract buyers if introduced in India. Currently, Indian consumers can choose from a range of Creta colors including Atlas White, Robust Emerald Pearl, Fiery Red, Ranger Khaki, Titan Grey, and Abyss Black Pearl.
The introduction of such a distinctive version in India could further bolster the Creta’s position in the competitive SUV market appealing to customers looking for a vehicle that combines performance with standout aesthetics.