Honda's Elevate Takes on a New Identity in its Japanese Debut

Honda's Elevate Takes on a New Identity in its Japanese Debut

Honda has officially introduced the Elevate compact SUV in Japan, marketed as the next-generation WR-V. The WR-V, previously available in India but now discontinued, was known for its crossover styling based on the Jazz platform. The Japanese version of the Elevate retains the design language seen in the India-spec model, with notable changes in interior aesthetics and feature offerings.

Exterior Design

  • The Japanese-spec Elevate maintains the straightforward design philosophy observed in the India-spec model.
  • Available in a new stealthy black shade not offered in the Indian market, enhancing the visual appeal.
  • The overall design is expected to age gracefully, combining practicality with a modern touch.

Interior Design and Features

  • The Japanese model showcases an all-black interior, adding a sporty and sophisticated touch compared to the black/tan scheme in India.
  • A slightly larger infotainment system is featured, deviating from the 10.25-inch unit available in the Indian variant.
  • Notable exclusions in the Japanese version include a sunroof and wireless phone charger, while retaining essential features like Android Auto, Apple CarPlay, connected car tech, automatic climate control, semi-digital instrument cluster, multiple airbags, electronic stability control, and Advanced Driver Assistance Systems (ADAS).

Powertrain and Transmission

  • Powered by the familiar 1.5-litre petrol engine, driving the front wheels through a Continuous Variable Transmission (CVT).
  • Unlike the India-spec model, the Japanese version offers the option of a manual transmission, providing versatility in transmission choices.

Market Positioning

  • In India, the Honda Elevate is competitively priced, ranging from Rs 11 lakh to Rs 16.28 lakh (ex-showroom).
  • Competing with popular models such as the Hyundai Creta, Kia Seltos, VW Taigun, Maruti Suzuki Grand Vitara, and the Citroen C3 Aircross in the competitive SUV segment.

The introduction of the Honda Elevate as the next-gen WR-V in Japan signifies Honda's strategy to adapt and position its models according to regional preferences. While retaining the core design elements, the variations in features and interior aesthetics cater to diverse consumer expectations. The comprehensive feature set and powertrain options make the Elevate a formidable contender in the competitive SUV market, ensuring its relevance and appeal in the evolving automotive landscape.