Ford is about to reveal plans for a number of new products as part of a major comeback into the Indian market. A cost-effective electric vehicle (EV) that will be produced in India is one of these products, demonstrating Ford's dedication to sustainable mobility in the area. Ford promises a captivating portfolio for Indian consumers with the addition of this EV to its array of internationally renowned vehicles which include the Ranger pickup truck and the Endeavour (Everest) SUV.
Ford's Ambitious Plans for India
There have been increasing expressions and speculations about Ford going back to India and these stories have been supported by recent events. The corporation has applied for a new generation Endeavour patent in India, advertised employment openings on LinkedIn, and even saw the country's new Ranger and Endeavour models driving around in plain sight on flatbed trucks. Ford's all-encompassing plan to re-establish its position in the Indian auto industry is hinted at by these steps.
Focus on Electric Mobility
Ford is strategically focusing on electric vehicles as part of its comeback in India and it wants to localize EV platforms for both domestic and export markets. For the past two years the company's engineers have been hard at work developing a new platform for reasonably priced electric vehicles. Ford's Chennai facility is expected to produce the upcoming EVs demonstrating the company's dedication to supporting electric mobility in India.
Local Production and Imports
As part of its revival strategy, Ford aims to assemble the Endeavour SUV locally using the Completely Knocked Down (CKD) route. On the other hand, the iconic Mustang Mach-E will be imported as a Completely Built-Up (CBU) unit. By manufacturing EVs locally, Ford stands to benefit from India's new EV policy, which offers incentives such as a 15 percent duty reduction for importing EVs like the Mustang Mach-E.
Ford has big plans for India which will bring about a new era for the firm there. Ford has the ability to draw in Indian customers and have a big influence on the nation's car industry by putting a strong emphasis on electric mobility, bringing globally recognized models to the market, and localizing production.