Ford India is set to reintroduce the popular Endeavour SUV, this time likely under the name Everest, a moniker used by the American brand in Australia and Thailand. The name change is attributed to Ford India securing the rights for the Everest name, which was previously trademarked by another entity.
Simplifying Re-Introduction
Adopting a unified global name like Everest can bolster Ford's brand image in India. More importantly, it simplifies the SUV's reintroduction process as the company won't need to invest in developing and localizing new badges, logos, and nameplates. This is particularly advantageous given the anticipated small sales volumes in India.
Production Timeline and Strategy
The start of Ford Everest's production in India is uncertain and dependent on the company's evolving electric vehicle (EV) strategy. As stated by a company source, the Everest needs to be integrated into a comprehensive production plan alongside other products. This could push the manufacturing timeline to late 2025 or even 2026. To expedite its market re-entry, Ford is contemplating importing a limited number of units.
Design and Features
Spy photos and design patents reveal Everest's boxy front end, large grille, and new Matrix LED headlights with C-shaped DRLs. The SUV's design appears more squared-off compared to the Endeavour, with an upright rear-end and inverted L-shaped LED tail-lights.
Internationally, Everest's interior features a vertically oriented 12-inch touchscreen (10.1-inch on lower trims) running Ford's latest SYNC infotainment software. Higher variants are equipped with a 12.4-inch digital instrument cluster. Given its CBU status, Ford may include ADAS technology and standard safety features like nine airbags in the India-spec Everest.
Powertrain Options
While the exact powertrain options for the India-spec Everest are yet to be confirmed, Ford offers two 2.0-litre diesel engines (single turbo and twin turbo) and a 3.0-litre V6 diesel abroad. Transmission options include a 6-speed manual and a 10-speed automatic, with two-wheel and four-wheel drive variants available in select markets.
Market Rivals
Upon its arrival, the Ford Everest will compete with established SUVs like the Toyota Fortuner, and MG Gloster, and other seven-seat vehicles such as the Skoda Kodiaq.