Could the Yamaha RD350 succeed in today’s market?
In recent years, there has been an idea of bringing classic motorcycle models back to life with new technology. This revival of a cult and legendary bike seems like a prime candidate for such a revival; the Yamaha RD350. But, given the current environmentally conscious market, bringing a two stroke street bike back is quite difficult. Since the era of the RD350, emission regulations have become much stricter, and two stroke engines are notoriously difficult to make compliant. Also, the motorcycle market has changed, and some segments like adventure bikes or neo retos have developed. Any modern RD350 would have to meet the expectations of today’s performance, along with the requirements of today’s regulations. Here, we question whether this oft celebrated archetype of transportation could be engineered for the 21st century, and if so, whether it’s even possible.
Absolutely! Retro styled bikes are a big market. It’d sell like hotcakes if they could make it emissions compliant.
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