Nissan Micra Active (2017)

Thursday, 21 September 2017 12:07 PM In terms of market reception, the Micra Active was seen as a strong contender in the premium hatchback segment, offering a value-for-money package with its advanced features and competitive pricing. This strategy helped Nissan to attract a wider audience in the Indian market. I think it was a well-thought-out strategy.

Friday, 02 June 2017 09:33 AM The Nissan Micra Active, launched in India in June 2017, came with several intelligent and sporty features, including auto headlamps, rain sensing wipers, and a lead me to car function. The interior was enhanced with a European black theme and orange accents on the seats, dashboard, and armrests. This update made the Micra more appealing and convenient for urban drivers. I think these features really elevated the Micras premium feel.

Friday, 02 June 2017 11:19 PM Nissan India introduced the Micra Active with two powertrain options: a 1.2-litre petrol engine paired with an X-Tronic CVT Automatic transmission, and a 1.5-litre diesel engine paired with a 5-speed manual transmission. The CVT variant was praised for its smoother performance and better fuel economy. The diesel variant achieved a fuel economy of 23.08 kmpl, while the CVT variant returned 19.34 kmpl.

Friday, 02 June 2017 08:54 AM The New Micra Active was priced competitively, starting at Rs. 5.99 lakhs (ex-showroom Delhi), making it one of the most affordable premium hatchbacks in the market. The car was available in seven exterior colors, including Brick Red, Turquoise Blue, and Sunshine Orange. This pricing strategy aimed to attract more buyers in the urban segment. I believe the pricing was a key factor in its appeal.