Nissan Micra Active (2017)

Thursday, 21 September 2017 06:37 AM In terms of market reception, the Micra Active was seen as a strong contender in the premium hatchback segment, offering a value-for-money package with its advanced features and competitive pricing. This strategy helped Nissan to attract a wider audience in the Indian market. I think it was a well-thought-out strategy.

Friday, 02 June 2017 04:03 AM The Nissan Micra Active, launched in India in June 2017, came with several intelligent and sporty features, including auto headlamps, rain sensing wipers, and a lead me to car function. The interior was enhanced with a European black theme and orange accents on the seats, dashboard, and armrests. This update made the Micra more appealing and convenient for urban drivers. I think these features really elevated the Micras premium feel.

Friday, 02 June 2017 05:49 PM Nissan India introduced the Micra Active with two powertrain options: a 1.2-litre petrol engine paired with an X-Tronic CVT Automatic transmission, and a 1.5-litre diesel engine paired with a 5-speed manual transmission. The CVT variant was praised for its smoother performance and better fuel economy. The diesel variant achieved a fuel economy of 23.08 kmpl, while the CVT variant returned 19.34 kmpl.

Friday, 02 June 2017 03:24 AM The New Micra Active was priced competitively, starting at Rs. 5.99 lakhs (ex-showroom Delhi), making it one of the most affordable premium hatchbacks in the market. The car was available in seven exterior colors, including Brick Red, Turquoise Blue, and Sunshine Orange. This pricing strategy aimed to attract more buyers in the urban segment. I believe the pricing was a key factor in its appeal.

Friday, 02 June 2017 07:02 AM Nissan India also announced a three-year Extended Warranty Program for the Micra Active, offering superior after-sales service and a hassle-free ownership experience. This move was seen as a significant step in enhancing customer satisfaction and trust in the brand. Its a great move to build customer loyalty, I think.

Friday, 02 June 2017 10:25 AM The Micra Actives interior was designed to be more spacious and quieter, with new fabric on the seats and a redesigned instrument cluster. The cabins European black theme with piano black finish and orange accents added to its sporty and premium look. This attention to detail made the car more comfortable and stylish.

Friday, 02 June 2017 06:34 AM The Micra Active featured a new 2-DIN audio system with Bluetooth as a standard feature, along with steering-mounted controls and a push start button. These tech features made the driving experience more convenient and enjoyable. I think these additions were a smart move to keep up with modern driver expectations.

Friday, 02 June 2017 09:41 AM Nissan emphasized the Micra Actives sporty and youthful design, with a refreshed exterior that included a new sporty bumper and a redesigned steering wheel with Bluetooth and audio controls. This design update was intended to appeal to younger buyers looking for a stylish and fun-to-drive car. The new look definitely gives it a more vibrant feel.

Friday, 02 June 2017 05:43 AM The Micra Active was positioned as a premium urban hatchback, combining Japanese technology with European styling. Nissans Managing Director, Arun Malhotra, highlighted that the new features enhanced the visual appeal and convenience of the Micra, providing an excellent driving experience. It seems like they hit the right notes with this model.