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Nissan Motor Company, Ltd., is a global automaker located in Japan. Previously it displayed vehicles under the brand named Datsun and also is one of the largest car producers. The car’s name was a phrase of the company's partners' family names: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi (DAT).
Then afterward rebranded as Kwaishinsha Motorcar Co. in 1918 and DAT Motorcar Co. in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were was trucks, due to an almost non-existent consumer market for passenger cars at the time. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. to become DAT Automobile Manufacturing Co., Ltd. in Osaka until 1932.
Nissan entered into a lawful concession with Austin of UK to produce the Seven in Japan from 1952. The brand became popular in the American market thanks to the 240Z coupe which it sold in large numbers while its European market success was carried forward by its powerful SUVs and cars like the Micra hatchback. It also achieved success in the performance field thanks to cars like the GTR and Silvia coupes which were sold both in America and Europe.
The company was incorporated in 2005 and together with its global alliance partner Renault have set up a manufacturing plant as well as a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun. The company started off by bringing Completely Built Units (CBUs) to India.
The first product that the company brought in to India was the X-Trail which was in 2005. It currently manufacturers the Micra hatchback, Sunny sedan, Terrano SUV, Evalia MPV and the Teana premium sedan which is brought to India in the CBU form. It discontinued the X-Trail and 370Z for the Indian market but is likely to introduce the Nissan GT-R sports car in the future.
Nissan cars for the Indian market are manufactured at the Oragadam production unit which is also a base for the export of small cars to the European market. Nissan India’s product portfolio offers hatchbacks, sedans, and SUVs.
The company re-launched its low-cost brand Datsun in India in early 2014 with the launch of Go hatchback. Nissan’s luxury vehicle division, Infiniti is yet not a part of the Indian automobile industry and is available in significant global markets.
Currently, Nissan sells 5 cars in India. Of these, the Micra Active at Rs 4.65 Lakh is the lowest price model and the GT-R at Rs 2.02 Cr is the highest price model.