Land Rover Freelander 2

Tuesday, 12 November 2024 09:23 AM The Land Rover Freelander is set to return, but this time as an electric vehicle (EV) brand through a joint venture with Chinese automaker Chery. The new Freelander will be an EV-only brand, marking a significant departure from its off-road roots. It will initially be sold in China before being exported globally. I think this move could help Land Rover tap into the growing EV market.

Tuesday, 12 November 2024 07:20 AM New documents from China suggest that the 2025 Land Rover Freelander will not be the compact, off-road SUV it once was. Instead, it will be a seven-seat SUV over five meters long, based on Chery’s E0X platform. This model will feature battery electric and range extender hybrid options, drawing from Chery’s Exceed brand. I believe this change in design could attract a broader audience.

Friday, 21 June 2024 12:27 PM Land Rover and Chery have signed a new deal to manufacture the Freelander EVs in China. The vehicles will be designed with input from both companies and will be marketed independently through a distinct retailer network. This move aims to create a new sub-brand offering mainstream EVs, which will be more affordable than current Land Rover models. I think this strategy could help Land Rover compete better in the global EV market.

Friday, 21 June 2024 03:35 PM The new Freelander will distinguish itself from Chery’s Exceed Star Era products through a unique design language, even though it will use the same E0X platform. This will be the first JLR model developed using Chinese technology and platforms, highlighting the cost-effective benefits of this joint venture. I believe this collaboration will result in a compelling and competitive product.

Friday, 21 June 2024 06:32 PM Land Rover’s joint venture with Chery, known as CJLR, has been in place since 2012 and has been responsible for assembling several Jaguar and Land Rover models for the Chinese market. The new Freelander project is another significant step in this partnership, leveraging Chery’s technology and Land Rover’s brand reputation. I believe this partnership will be crucial for Land Rover’s future in the EV market.

Friday, 21 June 2024 09:45 AM The Freelander’s return as an EV brand is part of Land Rover’s larger plan to refresh and electrify its range. The company has also announced plans to push back the launch of some electric vehicles in favor of hybrid tech in the short term. This strategic shift indicates Land Rover’s commitment to adapting to market trends. I think this approach will help Land Rover stay competitive in the evolving automotive landscape.

Thursday, 20 June 2024 02:31 PM The reborn Freelander lineup will be built on a Chery-developed platform at a factory in Changshu, China. Initially, these EVs will be sold exclusively in China, but there are plans for global exports in the future. The Freelander will be mechanically related to Chery’s Exeed sub-brand, which is set to launch in Europe by 2026. I believe this collaboration will bring significant technological advancements to the Freelander.

Thursday, 20 June 2024 10:51 AM Land Rover’s decision to revive the Freelander name is part of its broader strategy to electrify its range and improve competitiveness. The company has been struggling with sales, particularly with the Jaguar brand, which has been pulled from shelves pending a range-wide reboot for the electric era. I think reviving the Freelander as an EV brand is a smart move to capture the growing demand for electric vehicles.

Thursday, 20 June 2024 04:20 PM The original Freelander, which was discontinued in 2015, was known for its compact size and off-road capabilities. The new version will be significantly larger and more focused on family use, with a three-row seating configuration. This shift reflects the changing market demands and consumer preferences. I think this change will help the Freelander appeal to a wider audience.

Thursday, 20 June 2024 04:21 AM The new Freelander is expected to benefit from the cost-effective development and production processes in China, similar to other European brands operating in the region. This strategy follows the footsteps of brands like Volvo, which has seen success with its China-developed models. I believe this approach will be beneficial for Land Rover’s global market presence.