Lamborghini Crossover SUV LB 736

Sunday, 22 April 2012 06:00 AM The Lamborghini Urus, also known as the LB 736, was officially unveiled in China at the Beijing Motor Show. This 4x4 super SUV boasts over 600 horsepower and is significantly longer than the Aventador and BMW X6 M. It is expected to be a major player in the luxury SUV market, particularly in China and the United States. I think this move by Lamborghini could revolutionize the luxury SUV segment.

Sunday, 22 April 2012 09:09 PM Lamborghini confirmed that the Urus will share its platform with the Porsche Cayenne, Audi Q7, and the upcoming Bentley SUV, but it will be about 220 pounds lighter. The Urus is powered by a 5.2-liter V10 engine producing around 584 horsepower. This lightweight and powerful combination is set to make the Urus a standout in its class.

Sunday, 22 April 2012 05:52 PM The design of the Lamborghini Urus features sleeker headlamps and a more low-slung appearance compared to earlier renderings. It also includes advanced features like electro-mechanical steering and a suspension system with a 3.5-inch range of travel adjustment. The Urus is equipped with 24-inch custom wheels and Pirelli Scorpion Zero tires.

Sunday, 22 April 2012 07:07 AM Lamborghini has hinted at the possibility of the Urus participating in the Dakar rally, showcasing its off-road capabilities. This would be an exciting move, as it would highlight the Uruss versatility beyond just being a luxury vehicle. I believe this could be a great marketing strategy to appeal to adventure seekers.