Lamborghini Crossover SUV LB 736

Sunday, 22 April 2012 12:30 AM The Lamborghini Urus, also known as the LB 736, was officially unveiled in China at the Beijing Motor Show. This 4x4 super SUV boasts over 600 horsepower and is significantly longer than the Aventador and BMW X6 M. It is expected to be a major player in the luxury SUV market, particularly in China and the United States. I think this move by Lamborghini could revolutionize the luxury SUV segment.

Sunday, 22 April 2012 03:39 PM Lamborghini confirmed that the Urus will share its platform with the Porsche Cayenne, Audi Q7, and the upcoming Bentley SUV, but it will be about 220 pounds lighter. The Urus is powered by a 5.2-liter V10 engine producing around 584 horsepower. This lightweight and powerful combination is set to make the Urus a standout in its class.

Sunday, 22 April 2012 12:22 PM The design of the Lamborghini Urus features sleeker headlamps and a more low-slung appearance compared to earlier renderings. It also includes advanced features like electro-mechanical steering and a suspension system with a 3.5-inch range of travel adjustment. The Urus is equipped with 24-inch custom wheels and Pirelli Scorpion Zero tires.

Sunday, 22 April 2012 01:37 AM Lamborghini has hinted at the possibility of the Urus participating in the Dakar rally, showcasing its off-road capabilities. This would be an exciting move, as it would highlight the Uruss versatility beyond just being a luxury vehicle. I believe this could be a great marketing strategy to appeal to adventure seekers.

Sunday, 22 April 2012 02:51 AM The Urus is expected to significantly boost Lamborghinis annual production, potentially tripling it with projected sales of 3,000 units per year. The vehicle is anticipated to be priced around $200,000 or more, making it a lucrative addition to Lamborghinis lineup.

Sunday, 22 April 2012 06:40 PM Lamborghinis decision to produce the Urus marks a shift from their initial plans to introduce a front-engine four-door super sedan, which was inspired by the 2008 Estoque showcar. Instead, they opted for a 4x4 super SUV to capitalize on the growing demand for luxury SUVs.

Sunday, 22 April 2012 08:53 AM The Urus features advanced technology, including side-view cameras that are expected to be a standard feature by the time of customer deliveries. These cameras will need to remain on even when the vehicle is switched off. This innovation aligns with Lamborghinis commitment to integrating cutting-edge technology into their vehicles.

Tuesday, 31 January 2012 09:16 AM In January 2012, rumors emerged that Lamborghini would be introducing an SUV based on the Audi Q7 platform, similar to what Bentley was planning. This SUV, later named the Urus, was seen as a strategic move to expand Lamborghinis market reach.

Tuesday, 31 January 2012 04:20 PM Early speculations suggested that the Lamborghini SUV, then referred to as the LB 736, would be unveiled at the Beijing Motor Show. This speculation was later confirmed, marking a significant milestone in Lamborghinis expansion into the SUV market.

Tuesday, 31 January 2012 09:48 AM The Urus is designed with a focus on weight distribution, aiming for a 50:50 fore:aft ratio to enhance its performance and handling. This attention to detail underscores Lamborghinis commitment to delivering high-performance vehicles.