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American automobiles, a wholly owned subsidiary of Fiat Chrysler Automobile brand known as Jeep. It has been a part of Chrysler since 1987, when Chrysler gained the Jeep brand, accompanied by remaining assets, from its previous possessor, American Motors Corporation (AMC).
Present day Jeep product variety resides exclusively for sport use vehicles and off-road vehicles, but also consist of pickup trucks. Total 1.4 million SUVs were sold internationally in 2016, up to 500,000 in 2008, in which 50% of them were sold out in North America, and Fiat-Chrysler's was the best selling brand in the U.S.
Jeep as a brand came into existence at the advent of World War II when the American military commissioned Willy’s Overland and Ford to build a general purpose wagon. To be exclusively built for the armed forces, it had to be light, sturdy and immensely capable. So, when all the engineering brains came together, the Jeep was born and then went on to become the hallmark of off-road capability for the better half of the 20th century.
In India, the Mahindra brothers bought rights to build the CJ3B in the sixties and the Jeep began its journey in the country. It strived to come into the Indian market but had to wait a few years until they initiated the Wrangler and the Grand Cherokee in 2016. Known for their toughness and difficult-to-match off-roading potential, the Jeep entered the lesser known Indian waters with the plans to concentrate the production of the two cars in a year.
The American marque plans to expand its production capabilities by adding more models to the line-up and also setting up India as their export base for the ASEAN countries. Jeeps are premium, especially with the pricing that they have been introduced with and will be concentrating on exclusivity rather than volumes.
In the global line-up, Jeep has the Renegade, the Compass, and the Patriot along with the Cherokee. Currently, 3 Jeep cars are available for sale in India. The lowest price Jeep model is the Compass at Rs 15.16 Lakh and the highest price model is the Grand Cherokee at Rs 1.12 Cr. Upcoming Jeep car launches include Compass, Renegade, Cherokee.