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Established in Detroit, by racer Louis Chevrolet and General Motors founder William C. Billy Durant in November 1911 Chevrolet promptly gained a high position for its presentation, toughness, and worth. Chevrolet, in association with its parent company General Motors, became the first automobile company to open an construction plant in India in 1928.
It was founded in 2003 in India. Launched by GM's India operations, Chevrolet is one of the most renowned and demanded auto brands as per introduced by GM’s India operations. China became Chevrolet's third largest market, with sales 332,774 vehicles, behind only the United States and Brazil.
It was time that the company trickled down to other parts of Asia. The launch of Chevrolet marked General Motors'' success in India. It set foot in India with the launch of Optra in 2003. The car was well received by the Indian customers. Chevrolet later launched the SUV Tavera which too did well in the Indian Market.
But their true success was a ''Spark'' of brilliance. With the launch of Chevrolet Spark, not only did the GM sales numbers shoot up, but they developed a sense of confidence in the Indian consumers.
Currently, Chevrolet sells Spark, Cruze, Optra, Tavera, Captiva, Beat and Aveo cars in India. The Chevrolet launched in India the Captiva SUV. Chevrolet is the Beat and the Cruze are the latest models launched now. Except for SRV, which we believe was launched ahead of its time, almost all Chevrolet cars are well accepted by Indians.
Chevrolet''s brand success in India can be measured by the fact that; even General Motors'' bankruptcy in the US did not hamper their sales in India. In fact, the bankruptcy had no impact on the Indian operations. Today, Chevrolet sells its cars through 150+ dealers in more than 120 cities in India.
Since then, there was no looking back for Chevrolet in India. In 2009, Chevrolet launched the Cruze which has been the best-seller in its class. Chevrolet Beat in 2010 was introduced only to increase its market share notably. Chevrolet's premium SUV, Captiva too has been a strong player in its segment. The Chevrolet Aveo, Aveo UVA, and the Optra have not been able to contribute much to the overall sales.