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Pulsar has long been known as a youth energy brand with sporty performance. But it appears that the new Pulsar P125 takes a different approach. Its siblings are more exciting, but this one is more subdued in design, and the marketing message is of practicality and efficiency. Thus, there have been discussions about whether Bajaj is trying to reposition the Pulsar brand for a more mature audience. There are those who say that this move drives away the younger riders who have been Pulsar’s core audience for years. Some claim that it’s a forced evolution to keep the brand relevant in changing times. Also at issue is whether a 'mature' approach can be reconciled with the sporty image Pulsar has built up over the years. Is Bajaj trying balance (sic) between the cake and cake eating with the P125, or is this a smart move to widen the Pulsar fan base?
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A couple of decades back, the Bajaj Pulsar 150 was the coolest bike for the young riders. It's become known for its reliability and practicality in that time, but others say it's lost its style and attraction to younger riders. The perception is that the Pulsar 150 is now more popular with the older and conservative riders – fathers who might have ridden a Pulsar in their youth and are now buying them for practical commuting or as a gift to their kids. The change in image has generated a lot of debate about whether the Pulsar 150 has lost its 'cool' factor and whether it can still cut it against more modern, more stylish offerings in the segment. Has the Pulsar 150 grown up from a youth icon to a sensible middle aged choice? If that is so, is that a bad thing for Bajaj?
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The CT125X Drum is a minimalist, not only omitting many of the features that come on more expensive 125cc bikes, but also removing some of its own. It means sticking with a drum brake rather than a disc, with an analog instrument cluster, and excluding modern things like LED lighting or Bluetooth connectivity. And some say the simplicity means the bike is more reliable and easier to maintain — particularly for country riders lacking computer skills, such as many city folk. Some say these omissions make the CT125X feel outdated and less safe. It’s a debate over whether the saving on features equals a higher quality build or if it is simply a matter of cost cutting. There's also debate over whether this approach curtails the bike's youth cachet, even in a budget bike, by not packing in some modern amenities that a kid might expect.
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